Senior Retail Media Strategist — Programmatic & Search

Channel Key LLC; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Channel Key LLC is seeking a Retail Media Strategist to own end-to-end retail media across brands, focusing on Amazon and multi-channel marketplaces. You will build and optimize campaigns, partner with cross-functional teams, and drive revenue growth through data-driven strategies.

You will manage Sponsored Ads, DSP campaigns, and non-Amazon RMNs, translating business objectives into scalable media plans while maintaining rigorous testing and reporting standards.

Qualifications

• Hands-on experience managing Amazon Sponsored Ads and retail search campaigns.
• Experience building, launching, and optimizing campaigns directly within Amazon Ads.
• Hands-on Amazon DSP experience including setup, optimization, pacing, and analysis.
• Experience on additional retail media platforms (e.g., Walmart Connect, Roundel) and cross-network strategy.
• Strong analytical and financial acumen, linking media metrics to business impact.
• Ability to operate strategically while executing tactically and independently.
• Proficiency with Excel and presentation tools; familiarity with campaign management platforms.

Responsibilities

• Own retail media performance and revenue contribution across assigned brands.
• Develop full-funnel media strategies across Amazon Sponsored Ads, Amazon DSP, and other platforms.
• Build, launch, and optimize Amazon Sponsored Ads campaigns across Sponsored Products, Brands, and Display.
• Manage Amazon DSP campaigns, including setup, audiences, budgets, pacing, and optimization.
• Activate and optimize campaigns on non-Amazon RMNs where applicable.
• Translate objectives into measurable media plans tied to growth and profitability.
• Allocate and reallocate budgets based on growth stage and promotional calendars.
• Execute structured testing plans across keywords, bids, placements, creatives, and audiences.
• Align media with retail events, promotions, pricing, and commercial priorities.
• Present performance insights and forward-looking investment strategies to stakeholders.
• Collaborate with Creative, Analytics, and Brand teams to turn insights into improvements.
• Maintain campaign hygiene, reporting accuracy, and process discipline.

Skills

Amazon Ads

Strategic planning

Data analysis

Cross-functional collaboration

Programmatic media

Budget management

Communication

Tools

Pacvue

Skai

Seller Central

Vendor Central

Job description

Channel Key LLC is seeking a Retail Media Strategist to own end-to-end retail media across brands, focusing on Amazon and multi-channel marketplaces. You will build and optimize campaigns, partner with cross-functional teams, and drive revenue growth through data-driven strategies.

You will manage Sponsored Ads, DSP campaigns, and non-Amazon RMNs, translating business objectives into scalable media plans while maintaining rigorous testing and reporting standards.