Senior Retail Media Analytics Lead

Bayer; Whippany (NJ); Presencial; USD 144.400 - 216.600; Jornada completa

Descripción de la vacante

Bayer in Whippany, NJ, seeks Senior Manager, Retail Media Analytics to lead enterprise‑scale measurement initiatives. You will shape Retail Media measurement strategy, own delivery of scalable dashboards, and partner with data engineering to ingest feeds into the data lake.

The role requires expertise in MTA/MMM, the platforms Amazon Ads/Scintilla, and Tableau, with the ability to influence senior leaders with data‑backed insights and drive a unified reporting model across RMNs.

Formación

• Bachelor’s degree or higher in analytics, economics, marketing, business, or related field.
• Deep experience with Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect).
• Familiarity with platforms such as Amazon Marketing Cloud, Scintilla or Vendor Central.
• Experience with third‑party ecommerce analytics tools like Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies (MTA, MMM, ROI).
• Proven track record building or governing analytics dashboards and scalable reporting (e.g., Tableau).
• Ability to influence cross‑functional stakeholders with data‑backed storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives.

Responsabilidades

• Lead transformation of Retail Media Measurement frameworks and reporting across retailers.
• Shape measurement approach aligned to MTA/MMM, enabling KPI comparison with National Media outcomes.
• Create and maintain a measurement roadmap across RMNs and monitoring status.
• Partner with data engineering to ingest retail data feeds into the enterprise data lake.
• Develop multi‑tiered reporting solutions for retail and enterprise users (foundational, advanced analytics, self‑service).
• Define data standards and QA processes to maintain trusted insights across retailers.
• Integrate retail performance metrics into enterprise insights with CBTs and cross‑functional teams.
• Define the retail measurement operating model and unify reporting systems.
• Collaborate with RMN platforms (e.g., Amazon Marketing Cloud, Scintilla) to expand data access and capabilities.
• Support test‑and‑learn initiatives and AI‑enabled RMN tools to evolve analytics.

Conocimientos

Retail media networks

MTA/MMM/ROI

Tableau dashboards

Cross-functional influence

Independent leadership

Data governance/QA

Educación

Bachelor's degree in Analytics/Marketing/Business

Advanced degree preferred

Herramientas

Amazon Marketing Cloud

Scintilla

Vendor Central

Intentwise/Helium 10

Tableau

Descripción del empleo

Bayer in Whippany, NJ, seeks Senior Manager, Retail Media Analytics to lead enterprise‑scale measurement initiatives. You will shape Retail Media measurement strategy, own delivery of scalable dashboards, and partner with data engineering to ingest feeds into the data lake.

The role requires expertise in MTA/MMM, the platforms Amazon Ads/Scintilla, and Tableau, with the ability to influence senior leaders with data‑backed insights and drive a unified reporting model across RMNs.