Media Strategy Lead: Digital Growth & Activation

Bayer; Whippany (NJ); Presencial; USD 119 000 - 178 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health care

Vision care

Dental care

Retirement plan

PTO

Resumo da oferta

Bayer in Whippany, NJ is seeking an Associate Manager, Media Strategy to drive holistic media plans for Consumer Health brands. You will work with Media Managers to craft strategies, manage budgets, and launch campaigns across channels.

The role emphasizes digital, search, social, and programmatic media, with collaboration across internal teams to maximize ROI and brand impact. Equal opportunity employer.

Qualificações

• Bachelor’s degree required; strong understanding of digital media channels.
• Experience with search, social and programmatic media development.
• Ability to develop operating plans supporting enterprise and brand strategy.
• Healthcare marketing experience preferred; agency/marketing/IT background a plus.

Responsabilidades

• Support strategy and activation of holistic media plans across BCH brands.
• Collaborate with Media Managers to develop media strategies and plans.
• Assist with monthly budget management and campaign launches.
• Support development and tracking of creative across brands.
• Review media performance and optimize plans based on data.
• Build digital marketing strategies to promote products online.
• Oversee relationships with search engines and portal sites.
• Ensure engaging website designs reflect brand identity.
• Coordinate with agencies to manage asset delivery and tracking.
• Improve ROI and channel performance through analytics.

Conhecimentos

BA/BS degree

Search marketing

Social media

Programmatic advertising

Digital analytics

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Bayer in Whippany, NJ is seeking an Associate Manager, Media Strategy to drive holistic media plans for Consumer Health brands. You will work with Media Managers to craft strategies, manage budgets, and launch campaigns across channels.

The role emphasizes digital, search, social, and programmatic media, with collaboration across internal teams to maximize ROI and brand impact. Equal opportunity employer.