Sr Mgr, Retail Media Analytics

Merck & Co.; Whippany (NJ); On-site; USD 144,400 - 216,600; Full time

Job summary

Bayer in Whippany, NJ, seeks Senior Manager, Retail Media Analytics to lead enterprise‑scale measurement initiatives. You will shape Retail Media measurement strategy, own delivery of scalable dashboards, and partner with data engineering to ingest feeds into the data lake.

The role requires expertise in MTA/MMM, the platforms Amazon Ads/Scintilla, and Tableau, with the ability to influence senior leaders with data‑backed insights and drive a unified reporting model across RMNs.

Qualifications

• Bachelor’s degree or higher in analytics, economics, marketing, business, or related field.
• Deep experience with Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect).
• Familiarity with platforms such as Amazon Marketing Cloud, Scintilla or Vendor Central.
• Experience with third‑party ecommerce analytics tools like Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies (MTA, MMM, ROI).
• Proven track record building or governing analytics dashboards and scalable reporting (e.g., Tableau).
• Ability to influence cross‑functional stakeholders with data‑backed storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives.

Responsibilities

• Lead transformation of Retail Media Measurement frameworks and reporting across retailers.
• Shape measurement approach aligned to MTA/MMM, enabling KPI comparison with National Media outcomes.
• Create and maintain a measurement roadmap across RMNs and monitoring status.
• Partner with data engineering to ingest retail data feeds into the enterprise data lake.
• Develop multi‑tiered reporting solutions for retail and enterprise users (foundational, advanced analytics, self‑service).
• Define data standards and QA processes to maintain trusted insights across retailers.
• Integrate retail performance metrics into enterprise insights with CBTs and cross‑functional teams.
• Define the retail measurement operating model and unify reporting systems.
• Collaborate with RMN platforms (e.g., Amazon Marketing Cloud, Scintilla) to expand data access and capabilities.
• Support test‑and‑learn initiatives and AI‑enabled RMN tools to evolve analytics.

Skills

Retail media networks

MTA/MMM/ROI

Tableau dashboards

Cross-functional influence

Independent leadership

Data governance/QA

Education

Bachelor's degree in Analytics/Marketing/Business

Advanced degree preferred

Tools

Amazon Marketing Cloud

Scintilla

Vendor Central

Intentwise/Helium 10

Tableau

Job description

Senior Manager, Retail Media Analytics

Are you ready to shape the future of retail media measurement at enterprise scale? As Senior Manager, Retail Analytics, you will lead high-impact analytics initiatives that connect retail media performance to broader media, commercial, and business outcomes. This senior individual contributor role offers significant autonomy, enterprise visibility, and the opportunity to build measurement frameworks that influence planning, optimization, and investment decisions across brands and categories.

You will join the Media and Digital Platforms (MDP) group and work closely with Integrated Marketing, Insights & Analytics, Strategy, Activation, and eCommerce teams to turn complex retail media data into consistent, scalable, and actionable insights. This is a unique opportunity for a data‑driven retail media leader who thrives in ambiguity, enjoys building new capabilities, and wants to make a measurable impact on how investment decisions are made.

Responsibilities

Retail Media Measurement Strategy & Ownership

• Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise‑grade foundation across priority retailers.
• Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.
• Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.

Build Scalable Data, Reporting & Governance

• Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.
• Guide the development of multi‑tiered reporting solutions that serve both retail‑specific and enterprise‑level needs, including:
  • Foundational reporting (platform‑reported metrics)
  • Advanced analytics (incrementality, ROI, cross‑channel impact)
  • Self‑service dashboards for retail‑specific and enterprise‑level users
• Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.

Connect Insights Across the Enterprise

• Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross‑functional analytics teams.
• Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.
• Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision‑making.

Advance Partnerships & Innovation

• Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.
• Support test‑and‑learn initiatives, including AI‑enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.

Qualifications

Required Qualifications

• Bachelor’s degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.
• Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
• Deep expertise with at least one of the following platforms:
  • Amazon Marketing Cloud
  • Scintilla
  • Vendor Central
• Familiarity with third‑party e‑commerce analytics tools such as Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
• Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).
• Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.

Preferred Qualifications

• 10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.

Impact of the Role

• Retail media measurement becomes consistent, credible, and connected to National Media and enterprise business outcomes.
• Activation teams can use retail media measurement to support in‑platform and near real‑time allocation and optimization.
• Retail analytics insights are embedded into planning, optimization, and investment decision workflows.
• Stakeholders rely on standardized, self‑service analytics rather than ad‑hoc reporting.
• Retail media insights help improve efficiency, effectiveness, and return on media investment.

Compensation & Benefits

Employees can expect to be paid a salary between $144,400 - $216,600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

Posting Dates

This posting will be available for application until at least July 28, 2026.

Location

United States : New Jersey : Whippany

Contact

Email: [e-mail]

Equal Opportunity Employer

Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s). Bayer is an E‑Verify Employer.