Senior Retail Media Analytics Leader

Bayer

New Hanover Township (NJ)

On-site

USD 144,400 - 216,600

Full time

14 days+

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Benefits offered by this job

Health care

Retirement benefits

Paid time off

Job summary

Bayer CropScience Limited seeks a Senior Manager, Retail Analytics to lead enterprise‑scale analytics transforming retail media data into actionable insights. You will partner with marketing, analytics, strategy, and eCommerce teams to align measurement with business outcomes.

Responsibilities include building scalable measurement frameworks, dashboards, and data governance while enabling cross‑functional decision making.

Qualifications

Bachelor’s degree in analytics, economics, marketing, business, or related field.
Demonstrated expertise across Retail Media Networks and commerce platforms.
Experience with at least one platform: Amazon Marketing Cloud, Scintilla, or Vendor Central.
Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10.
Strong knowledge of marketing measurement methodologies, including MTA, MMM, ROI, and incrementality.
Experience building scalable dashboards and self‑service analytics using Tableau.

Responsibilities

Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise‑grade foundation across priority retailers.
Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies.
Create and maintain a measurement roadmap across RMNs, including methodology definitions and status tracking.
Partner with data engineering to enable daily ingestion of retail media data into the enterprise data lake.
Develop multi‑tiered reporting solutions for retail‑specific and enterprise‑level needs, including dashboards.