National Media Analytics Lead — Data-Driven Growth

Bayer; Whippany (NJ); On-site; USD 144,000 - 217,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer is seeking a Senior Manager, National Media Analytics, to shape measurement across the portfolio and partner with Media, Brand, Finance, and Analytics. You will turn complex data into actionable insights guiding brand, channel, and investment decisions.

The role requires deep media analytics experience and a track record of influencing cross-functional stakeholders, with compensation including salary and bonus potential. Located in Whippany, NJ.

Qualifications

• Bachelor’s degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field.
• Deep experience across national media channels: TV, connected TV, social, search, programmatic.
• Translate MMM/UMM, attribution, and forecasting into business recommendations and media decisions.
• Shaping media investment strategy, optimization priorities, and performance assessment approaches.
• Influence cross-functional stakeholders across Marketing, Media, Finance and Analytics.
• Operate in complex data environments with evolving methodologies and measurement frameworks.

Responsibilities

• Lead Media Measurement Strategy.
• Advance national media measurement frameworks aligned with UMM and forecasting systems.
• Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic.
• Improve reporting automation and consistency to accelerate insight generation.
• Proactively address data quality, integration, and measurement risks across the media ecosystem.
• Turn Insights into Growth.
• Turn performance analyses into forward-looking recommendations that improve business outcomes.
• Partner with strategy and activation teams to optimize media against brand and business objectives.
• Synthesize cross-channel insights into a clear view of performance, risks, and opportunities.
• Bring timely, actionable strategic recommendations to senior leaders.
• Shape Executive Decisions.
• Develop executive-ready performance narratives for reporting cycles and business reviews.
• Create a trusted, consistent view of performance for key stakeholders.
• Influence planning, allocation, and investment decisions through data-driven recommendations.
• Connect media performance to enterprise goals, commercial outcomes, and portfolio priorities.
• Collaborate Across the Business.
• Serve as a key connector across Media, Brand, Finance, and Analytics teams.
• Translate measurement insights into practical planning and execution guidance.
• Collaborate with retail analytics teams to deliver connected full-funnel insights.
• Drive alignment and adoption of enterprise measurement practices.
• Build the Future of Measurement.
• Continuously improve measurement methods, tools, and analytical processes.
• Apply emerging data sources and analytics capabilities to deepen measurement impact.
• Promote best practices in insight generation, storytelling, and executive communication.
• Build team capability through analytical rigor, consistency, and strong decision support.

Skills

National media analytics

MMM/UMM attribution forecasting

Media investment strategy

Cross-functional influence

Data environments

Measurement frameworks

Education

Bachelor’s degree preferred in Marketing/Analytics/Business/Economics/Statistics

Job description

Bayer is seeking a Senior Manager, National Media Analytics, to shape measurement across the portfolio and partner with Media, Brand, Finance, and Analytics. You will turn complex data into actionable insights guiding brand, channel, and investment decisions.

The role requires deep media analytics experience and a track record of influencing cross-functional stakeholders, with compensation including salary and bonus potential. Located in Whippany, NJ.