Senior Retail Marketing Lead – Vaccines

Sanofi; Moosic (Lackawanna County); On-site; USD 149,000 - 215,000; Full time

Job summary

Sanofi is seeking an Associate Director of Retail Marketing in Moosic, PA to shape and execute the US retail vaccine strategy. You will partner with franchise marketing, market access, and legal to align on cross-functional plans, drive promotional campaigns, and manage P&L for VaxServe.

The role demands strategic vision, autonomy, and strong stakeholder influence across multiple franchises. The position requires at least 5 years in pharma/healthcare marketing, a Bachelor's degree, and travel of

Qualifications

• Strategic thinker with demonstrated presentation development
• Excellent interpersonal, verbal, and written communication skills.
• Proven ability to lead, influence, and drive results across matrixed organizations
• Detail-oriented self-starter capable of owning initiatives from beginning to end
• High level of personal and professional integrity with a strong work ethic
• Ability to travel ~25-30%
• Bachelor's degree required
• 5+ years in pharmaceutical/healthcare marketing or related field
• Experience in agency setting a plus

Responsibilities

• Lead tactical execution of retail marketing and identify efficiencies across franchises
• Partner with cross-functional teams on planning and budgeting to identify growth opportunities
• Engage top retailers to expand VaxServe reach and influence campaigns
• Drive retail strategy pull-through to deliver P&L results
• Act as field integration lead with Retail sales for alignment and education needs
• Oversee agency and vendor management
• Measure and report on marketing program effectiveness to guide investments
• Develop and implement branded and unbranded promotional materials
• Ensure compliance through legal, regulatory, and medical reviews

Skills

Strategic thinking

Cross-functional collaboration

Influence without authority

Communication skills

Education

Bachelor's degree

MBA or related field

Job description

Sanofi is seeking an Associate Director of Retail Marketing in Moosic, PA to shape and execute the US retail vaccine strategy. You will partner with franchise marketing, market access, and legal to align on cross-functional plans, drive promotional campaigns, and manage P&L for VaxServe.

The role demands strategic vision, autonomy, and strong stakeholder influence across multiple franchises. The position requires at least 5 years in pharma/healthcare marketing, a Bachelor's degree, and travel of