Associate Director Retail Marketing

BioSpace; Moosic (Lackawanna County); On-site; USD 140,000 - 210,000; Full time

Job summary

The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role requires strategic vision, cross-functional collaboration with retail sales, franchise marketing, market access, legal and regulatory, and accountability for tactical execution in retail and VaxServe P&L.

Based in Moosic, PA reporting to the Director of Marketing at VaxServe, you will lead campaigns,

Qualifications

• Bachelor's degree.
• 5+ years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency.
• Strategic thinker with presentation development and excellent interpersonal, verbal, and written presentation skills.
• Proven ability to lead, influence, and drive results across matrixed organizations without direct authority.
• Detail-oriented self-starter capable of owning initiatives from beginning to end.
• Ability to travel 25-30%.

Responsibilities

• Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation.
• Partner with cross-functional teams in franchise-related planning and budgeting efforts to identify growth opportunities and ensure end-to-end execution.
• Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns.
• Champion retail segment level strategy pull-through to drive uptake in top targeted accounts to deliver VaxServe P&L.
• Act as field integration lead with the Retail sales team to ensure strategic pull through, provide support, identify education needs, and uncover opportunities.
• Demonstrate deep knowledge of the retail vaccine market and trends to form long-term strategies and solutions.
• Oversee management of the Agency of Record and other vendor partners.
• Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
• Lead the development, creation, and implementation of branded and unbranded promotional materials.
• Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials.
• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi and VaxServe corporate compliance.
• Develop and manage promotional budget and monitor the productivity of all promotional programs
• Lead cross-functional retail strategy meetings including brand marketing, market research, market access, legal, regulatory, and other functions.
• Support annual conference planning for retail and work cross functionally with all attendees including preparation of all related promotional materials and presentations.

Skills

Strategic thinker

Presentation skills

Interpersonal skills

Influence skills

Detail-oriented

Travel ability

Education

Bachelor's degree

Job description

Job Title: Associate Director Retail Marketing

Location: Moosic, PA

About The Job

The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role will drive strategy development and tactical execution within retail to meet customer needs and internal objectives. The individual should have experience working in a cross-functional environment, as they will work closely with retail sales, Sanofi franchise marketing, market access, legal and regulatory. This position requires a highly-motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem-solving skills to identify trends and future needs and communicate this to all relevant stakeholders. This is a high-impact role requiring strategic vision, cross-functional influence, and accountability for tactical execution in retail and accountability for VaxServe P&L performance.

This position is based in Moosic, PA and will report to the Director of Marketing at VaxServe.

Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, youll help advance prevention on a global scale - and shape the future of immunization.

About Sanofi

Were an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

Main Responsibilities

• Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation
• Partner with cross-functional teams in franchise-related planning and budgeting efforts to identify growth opportunities and ensure end-to-end execution
• Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns
• Champion retail segment level strategy pull-through to drive uptake in top targeted accounts to deliver VaxServe P&L
• Act as field integration lead with the Retail sales team to ensure strategic pull through, provide support, identify education needs, and uncover opportunities
• Demonstrate deep knowledge of the retail vaccine market and trends to form long-term strategies and solutions
• Oversee management of the Agency of Record and other vendor partners
• Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
• Lead the development, creation, and implementation of branded and unbranded promotional materials
• Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials
• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi and VaxServe corporate compliance
• Develop and manage promotional budget and monitor the productivity of all promotional programs
• Lead cross-functional retail strategy meetings including brand marketing, market research, market access, legal, regulatory, and other functions
• Support annual conference planning for retail and work cross functionally with all attendees including preparation of all related promotional materials and presentations.

About You

Minimum Qualifications:

• Bachelor's degree
• Minimum of 5 years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency
• Strategic thinker with demonstrated formal presentation development and excellent interpersonal, verbal, and written presentation skills.
• Proven ability to lead, influence, and drive results across matrixed organizations without direct authority
• Detail-oriented self-starter capable of owning initiatives from beginning to end
• High level of personal and professional integrity with a strong work ethic in a fast paced environment
• Ability to travel ~25-30%

Preferred Qualifications

• Experience managing creative agencies and third-party vendors to deliver exceptional results
• Preferred: Master's degree (MBA or related field)
• Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities.
• Proven ability to navigate promotional materials through legal, regulatory, and medical review processes

Vaccine And Marketing Experience With Retail Pharmacy Is Preferred

• Ability to travel ~25-30%

Why choose us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention andwellness programs and at least 14 weeks gender-neutral parental leave.

Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.

Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.

Develop your career with access to mentoring, international mobility programs and opportunities to grow across four continents.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.