Senior Regional Retail Leader - Grow Teams & Sales

YETI Coolers, LLC; California; Hybrid; USD 103,000 - 150,000; Full time

Benefits offered by this job

Benefits package

Job summary

YETI is seeking a Senior Regional Manager, Retail Stores to drive selling culture across multiple stores. This leader coaches Store Experience Leaders, builds high-performing teams, and ensures exceptional customer experiences while staying connected to district performance.

You will spend substantial time in the field, develop leaders, plan labor and onboarding, and partner with Home Office to optimize execution. Travel across North America will be required.

Qualifications

• 10+ years of progressive retail experience, ideally within a CPG or consumer brand environment.
• 5+ years leading multiple retail stores, including developing store leaders across a geographic district.
• Demonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transaction.
• A coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedback.
• Experience hiring, developing, and making difficult talent decisions.

Responsibilities

• Coach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes.
• Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions.
• Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs.
• Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance.
• Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness.
• Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through.
• Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves.
• Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth.

Skills

Retail leadership

Coaching

Forecasting

Communication

Strategic thinking

Education

Bachelor's degree preferred

Job description

YETI is seeking a Senior Regional Manager, Retail Stores to drive selling culture across multiple stores. This leader coaches Store Experience Leaders, builds high-performing teams, and ensures exceptional customer experiences while staying connected to district performance.

You will spend substantial time in the field, develop leaders, plan labor and onboarding, and partner with Home Office to optimize execution. Travel across North America will be required.