Senior Regional Manager, Retail Stores

YETI; California; On-site; USD 103,000 - 150,000; Full time

Job summary

YETI is seeking a Senior Regional Manager, Retail Stores to multiply the brand's selling culture across California and the broader North American market. This leader coaches Store Experience Leaders, builds high-performing teams, and drives district performance through coaching, accountability, and field leadership.

You will spend time on the floor with teams, develop leaders, and translate business insights into actions that boost conversion, average sale, and units per transaction, while

Qualifications

• 10+ years of progressive retail experience.
• 5+ years leading multiple stores and district development.
• Proven ability to coach and build high-performing teams.
• Strong business acumen with data interpretation and forecasting.
• Willingness to travel across North America.

Responsibilities

• Drive sales through coaching and store leadership.
• Develop Store Experience Leaders and teams.
• Own district performance with forecasts and insights.
• Lead in-store selling and customer engagement.

Skills

Retail leadership

Coaching culture

Forecasting

Labor management

Cross-functional collaboration

Travel flexibility

Store operations

Education

Bachelor's degree preferred

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.About the RoleThe Senior Regional Manager, Retail Stores is the multiplier of YETI's selling culture. This leader drives business performance through coaching, leadership, and accountability. They build capable Store Experience Leaders who create high-performing teams and deliver exceptional customer experiences. By staying connected to the business, asking the right questions, and developing leader capability, the District Manager helps teams focus on the behaviors that drive results while creating an environment where people and performance can thrive.What You'll DoDriving SalesCoach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes.Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions.Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs.Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance.Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness.Building and Developing TeamsLead through coaching: Develop Store Experience Leaders through coaching, questions, guidance, and accountability, creating leaders who can independently solve problems and lead their teams effectively.Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through.Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves.Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth.Establish accountability: Set clear expectations, recognize strong performance, and address performance concerns quickly, consistently, and fairly.OperationsDrive operational excellence: Partner with Home Office teams to ensure consistent execution of labor planning, scheduling, visual merchandising, compliance, inventory management, shrink control, and new store openings.Influence across the business: Build strong partnerships with field peers and cross-functional partners, bringing the voice of the store forward while securing the support needed to drive results.Provide field insight: Share customer, product, and market feedback with Merchandising, Planning, Marketing, and Operations to strengthen business decisions and improve execution.Remove barriers to performance: Identify opportunities to simplify processes, improve efficiency, and create more time for leaders and teams to focus on selling and serving customers.What You Bring10+ years of progressive retail experience, ideally within a CPG or consumer brand environment5+ years leading multiple retail stores, including developing store leaders across a geographic districtDemonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transactionA coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedbackExperience hiring, developing, and making difficult talent decisionsStrong business acumen, including the ability to interpret performance data, forecast results, and effectively manage labor and expensesAbility to influence partners across functions and build strong working relationships without direct authorityPassion for the outdoors and the YETI brandAbility to travel frequently throughout North America (including Canada)Bachelor's degree preferredHow Success Is MeasuredA visible and sustainable selling culture built around discovery, storytelling, and customizationGrowth in conversion, average sale, units per transaction, sales, and profitability against planForecast accuracy and consistent execution against business commitmentsStrength of the leadership bench and readiness to support future store growthRetention, engagement, and development of store leaders and teamsConsistent operational execution across the districtStrong partnership with cross-functional teams and effective communication of field insights#LI-AR2Benefits & Perks:Click here to learn about the benefits and perks we offer at YETI.YETI is proud to be an Equal Opportunity Employer.Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.Pay Range:$102,728.00 - $150,000.00 Annual USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.YETI Applicant Privacy NoticeYETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [e-mail].