Senior Public Sector Marketing Leader | AI-Driven Growth

Palo Alto Networks, Inc.; Reston (VA); On-site; USD 152,000 - 246,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Marketing Manager, Public Sector, to lead regional marketing across Federal, State, Local, Education (SLED), and Public Sector ecosystems. This role demands strategic, data-driven leadership with a focus on B2G procurement, policy trends, and AI-enabled content.

You will drive full-funnel marketing and own regional pipeline, new logo acquisition, and revenue acceleration.

Qualifications

• 8+ years of progressive marketing experience with deep understanding of the B2G customer journey, procurement cycles, policy trends, and agency missions.

Responsibilities

• Design comprehensive quarterly and annual integrated B2G marketing plans.
• Partner with capture teams and Ecosystem partners to build co-marketing plans and inspect joint business plans with sales leadership.
• Own regional Public Sector pipeline and bookings targets across digital, virtual, and in-person channels.
• Map lead flows to reduce friction, implement data-driven nurture sequences, and collaborate with BDR and Inside Sales for conversions.
• Define high-value ABM targets and messaging architectures aligned with government directives.
• Design executive programs and campaigns for Public Sector leaders and participate in marquee events.

Skills

B2G Marketing

Public Sector Marketing

ABM

Stakeholder Influence

AI Fluency

Cross-functional Collaboration

Travel readiness

Education

Bachelor’s degree in marketing

Tools

Generative AI tools

Job description

Palo Alto Networks is seeking a Senior Marketing Manager, Public Sector, to lead regional marketing across Federal, State, Local, Education (SLED), and Public Sector ecosystems. This role demands strategic, data-driven leadership with a focus on B2G procurement, policy trends, and AI-enabled content.

You will drive full-funnel marketing and own regional pipeline, new logo acquisition, and revenue acceleration.