Public Sector Growth Marketing Lead

Anthropic; Washington (District of Columbia); On-site; USD 288,000 - 352,000; Full time

Benefits offered by this job

Competitive compensation

equity donation matching

Flexible working hours

Generous vacation and parental leave

Office space in SF/NY/DC

Job summary

Anthropic is seeking a Public Sector Solutions Marketing Lead to architect and execute marketing for federal, state/local, and international government markets. You will coordinate with sales, product, partnerships, and communications to bring Claude for Government and MCP integrations to market through multi-channel campaigns.

You will shape positioning, messaging, and demand generation while focusing on responsible AI deployment and measurable pipeline impact across public sector audiences.

Qualifications

• Direct experience marketing software products to government audiences and understanding procurement processes.
• Experience in a 0-to-1 environment or startup where ambiguity is common and processes are built.
• Adaptable generalist across content, campaigns, social, analytics, and sales enablement.
• Strong written and verbal communication translating AI capabilities for non-technical audiences.
• Fast learner across diverse government verticals and procurement cycles.
• Proven cross-functional collaboration between product, sales, partnerships, communications, and marketing.
• Passion for AI responsible deployment benefiting underserved communities.

Responsibilities

• Develop and execute marketing strategy for Public Sector across federal, state/local, and international government verticals.
• Craft differentiated positioning and messaging for solutions pages, campaigns, and audiences.
• Lead go-to-market for product launches including sector-specific offerings and MCP integrations.
• Partner with communications on thought leadership around AI's potential and Claude for Government.
• Collaborate with social/content teams on a public sector content calendar with case studies and partnerships.
• Drive thought leadership, events, and pipeline through multi-channel campaigns.
• Enable sales with compelling materials, outbound campaigns, and pipeline initiatives.
• Report on channels and campaigns results and iterate based on data.

Skills

Public sector marketing

Go-to-market

Cross-functional collaboration

Storytelling for non-technical

Stakeholder management

Content and campaigns

Education

Bachelor’s degree

Tools

LMS platforms

Nonprofit tools

Scientific research tools

Job description

Anthropic is seeking a Public Sector Solutions Marketing Lead to architect and execute marketing for federal, state/local, and international government markets. You will coordinate with sales, product, partnerships, and communications to bring Claude for Government and MCP integrations to market through multi-channel campaigns.

You will shape positioning, messaging, and demand generation while focusing on responsible AI deployment and measurable pipeline impact across public sector audiences.