Senior Federal Marketing Manager

Palo Alto Networks; Great Falls Crossing (VA); On-site; USD 152,000 - 245,500; Full time

Benefits offered by this job

Flexible wellbeing spending account

Mental and financial health resources

Personalized learning opportunities

Job summary

A leading cybersecurity firm is hiring a Senior Federal Marketing Manager in Great Falls Crossing, Virginia. This role focuses on developing strategic marketing initiatives to enhance engagement with the U.S. Federal government. The ideal candidate will have over 8 years of experience in B2G marketing, a deep understanding of the Federal landscape, and must excel in crafting impactful campaigns. The position offers a competitive salary and benefits while contributing to important cybersecurity initiatives.

Qualifications

• 8+ years of B2G/Federal marketing experience with a deep network in the Federal community.
• Strong understanding of Federal procurement cycles, policies, and agency missions.
• Ability to design and execute strategic campaigns tailored to Federal audiences.

Responsibilities

• Develop and execute quarterly marketing plans aligned with Federal objectives.
• Lead branding and awareness efforts in the Federal market.
• Drive demand through account-based marketing and integrated program innovation.

Skills

B2G/Federal marketing experience

Federal landscape understanding

Strong communication skills

Entrepreneurial mindset

Job description

Our Mission
At Palo Alto Networks everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life.

Who We Are
We take our mission seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Your Career

We are seeking a dynamic Senior Federal Marketing Manager to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer who is deeply passionate about advancing the Federal mission and brings a nuanced understanding of Federal procurement, policy and technology trends. The ideal candidate has a strong network within the Federal space, sharp business acumen and the ability to influence cross-functional stakeholders in a complex, matrixed organization. We’re looking for someone who is self-directed, mission-oriented and not afraid to challenge convention—bringing disruptive, creative approaches to Federal and B2G marketing. This key role plays a critical part in positioning Palo Alto Networks as the trusted cybersecurity partner of choice for the U.S. Federal government.

Your Impact

Plan & Execute

• Develop and execute a quarterly marketing plan with clear strategic focus areas, tactical initiatives and outcomes aligned to Federal GTM objectives
• Partner closely with capture teams and strategic Ecosystems partners to build integrated co-marketing plans that influence deals and deepen customer and partner engagement
• Ensure timely delivery of programs that meet or exceed performance metrics and business goals
• Monitor budgets and allocate funds to maximize ROI while staying within quarterly budget parameters
• Adapt plans to reflect shifting market dynamics, feedback, and performance data

Elevate Palo Alto Networks Brand & Drive Demand

• Lead branding and awareness efforts across the Federal market by crafting compelling narratives that align with agency missions and priorities
• Collaborate with external agencies and internal teams to develop thought leadership content, PR, and earned media
• Stay on top of Federal policy, procurement, and technology trends to inform campaign messaging and strategic timing
• Deliver high-impact integrated marketing programs that balance brand elevation with pipeline generation
• Inform the development and upkeep of Federal-focused web and digital content

Drive Pipeline Generation

• Own Federal pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomes
• Drive demand through account-based marketing, integrated program innovation, and aligned event strategies
• Manage Federal participation in global and regional events, driving executive-level attendance and post-event follow-up
• Report quarterly marketing-sourced and marketing-influenced pipeline contributions
• Lead Federal customer and Ecosystem partner participation in Palo Alto Networks’ signature events

Operate with a Federal CMO mindset

• Act as the Federal Sales strategic marketing partner—bridging communication across GTM, Product Marketing, Government Affairs, Policy, and Corporate Marketing
• Influence across the business and provide clear, regular updates to key stakeholders on campaign activity, results, and sales alignment
• Lead internal alignment across Federal initiatives to maintain a unified voice and strategic direction
• Coordinate and communicate priorities and key initiatives across all GTMs and cross-functional workstreams

Qualifications

• 8+ years of B2G/Federal marketing experience, with a strong understanding of the Federal landscape, procurement cycles, and agency missions
• Deep network within the Federal IT and cybersecurity community, including partners, influencers, stakeholders and media partners
• Strong grasp of Federal trends, emerging policies, and legislative drivers influencing technology adoption
• Proven success designing and executing creative, disruptive, and strategic campaigns tailored to Federal audiences
• Self-motivated and entrepreneurial; bias toward action, able to work independently, make data-driven decisions and able to swiftly navigate complex scenarios
• Excellent communicator and team player who thrives in a highly matrixed, fast-paced environment
• Comfortable engaging with executives and public affairs leaders to align strategy and message
• Passion and commitment to supporting the U.S. government’s mission

Additional Information

The Team Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here, your creativity directly contributes to a safer digital future for everyone, fostering your growth and development in this ever-evolving market.

Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $152000/YR - $245500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.