AI-Driven Public Sector Growth Marketing Manager

Palo Alto Networks; Reston (VA); On-site; USD 152,000 - 246,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Marketing Manager, Public Sector to lead regional marketing, pipeline, and revenue acceleration for federal, state, local, and education sectors. This role demands strategic, AI-aware leadership and strong collaboration with sales, partners, and cross-functional teams.

You’ll own full-funnel demand, develop co-marketing with partners, and drive personalized content for procurement cycles across government agencies.

Qualifications

• 8+ years of progressive marketing experience with deep B2G understanding.
• Experience designing integrated marketing strategies across Federal, State, Local, Education (SLED) and Public Sector ecosystems.
• Track record in building and executing joint co-marketing plans with ecosystem partners, SI's and channel networks.
• Data-driven ABM and multi-channel campaigns tailored to public sector buying behaviors.
• Operational fluency with company-approved AI tools to improve daily workflows.

Responsibilities

• Design quarterly and annual integrated B2G marketing plans.
• Partner with capture teams and ecosystem partners to build co-marketing plans and present data-backed pipeline metrics.
• Own regional Public Sector pipeline and bookings targets across digital, virtual, and in-person channels.
• Map lead flows, implement data-driven nurture sequences, and coordinate with BDR/Inside Sales for conversion.
• Define high-value agency targets, buying intent, and procurement cycles to guide campaign direction.
• Draft and manage executive programs for public sector leaders and coordinate attendance at major events.
• Leverage AI-first tools to accelerate policy research, generate first-draft copy, and tailor content for agency pain points.

Skills

B2G marketing

Public sector marketing

Ecosystem partner marketing

ABM & multi-channel campaigns

AI fluency

Stakeholder management

Travel readiness

Education

Bachelor’s degree in marketing, communications, business administration or related field

Job description

Palo Alto Networks is seeking a Senior Marketing Manager, Public Sector to lead regional marketing, pipeline, and revenue acceleration for federal, state, local, and education sectors. This role demands strategic, AI-aware leadership and strong collaboration with sales, partners, and cross-functional teams.

You’ll own full-funnel demand, develop co-marketing with partners, and drive personalized content for procurement cycles across government agencies.