Sr Marketing Manager, Public Sector

Palo Alto Networks, Inc.; Reston (VA); On-site; USD 152,000 - 246,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Marketing Manager, Public Sector, to lead regional marketing across Federal, State, Local, Education (SLED), and Public Sector ecosystems. This role demands strategic, data-driven leadership with a focus on B2G procurement, policy trends, and AI-enabled content.

You will drive full-funnel marketing and own regional pipeline, new logo acquisition, and revenue acceleration.

Qualifications

• 8+ years of progressive marketing experience with deep understanding of the B2G customer journey, procurement cycles, policy trends, and agency missions.

Responsibilities

• Design comprehensive quarterly and annual integrated B2G marketing plans.
• Partner with capture teams and Ecosystem partners to build co-marketing plans and inspect joint business plans with sales leadership.
• Own regional Public Sector pipeline and bookings targets across digital, virtual, and in-person channels.
• Map lead flows to reduce friction, implement data-driven nurture sequences, and collaborate with BDR and Inside Sales for conversions.
• Define high-value ABM targets and messaging architectures aligned with government directives.
• Design executive programs and campaigns for Public Sector leaders and participate in marquee events.

Skills

B2G Marketing

Public Sector Marketing

ABM

Stakeholder Influence

AI Fluency

Cross-functional Collaboration

Travel readiness

Education

Bachelor’s degree in marketing

Tools

Generative AI tools

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Palo Alto Networks is looking for a Senior Marketing Manager, Public Sector to join our U.S. Public Sector Marketing team. This visible, high-impact role is ideal for a strategic marketer deeply passionate about advancing public sector missions with a nuanced understanding of B2G procurement, policy, and technology trends.

We are recruiting the next generation of regional marketing—true marketing business owners who are enthusiastic about AI, highly strategic, self-directed, and not afraid to challenge convention. In this role, you will drive full-funnel marketing outcomes across customer segments, taking ultimate accountability for regional pipeline, new logo acquisition, and revenue acceleration across the Public Sector to position Palo Alto Networks as the trusted cybersecurity partner of choice.

Strategic Planning, Partner Ownership & Sales Alignment

• Design comprehensive quarterly and annual integrated B2G marketing plans.


• Partner with capture teams and strategic Ecosystem partners to build co-marketing plans, inspect joint business plans with sales leadership, and present data-backed pipeline metrics in QBRs.

Full-Journey Demand Generation & Pipeline Acceleration

• Own regional Public Sector pipeline and bookings targets across digital, virtual, and in-person channels.


• Map lead flows to eliminate friction, implement data-driven nurture sequences, and partner closely with BDR and Inside Sales teams for maximum conversion.

Account-Based Marketing (ABM) & Mission-Aligned Content

• Partner with the NAM Campaign Center of Excellence (COE) to operationalize B2G ABM strategy.


• Define high-value agency targets, buying intent, and procurement cycles to guide campaign direction while establishing mission-specific messaging architectures aligned with government directives.

Brand Equity, CxO Engagement & Marquee Events

• Design high-touch executive programs (roundtables, VIP experiences, advisory councils) for public sector CxOs, CIOs, and CISOs.


• Co-drive the strategy, agenda, and content for Public Sector Ignite, champion B2G messaging at major third-party conferences, and equip sales teams with event enablement plays.

AI-First B2G Workflow & Innovation

• Cultivate an "AI-first" operational habit using sanctioned, secure tools to accelerate policy research, streamline first-draft copywriting, verticalize broad corporate content for specific agency pain points, and automate repetitive administrative tasks.

Qualifications

Experience & Technical Capabilities

• B2G Marketing Background: 8+ years of progressive marketing experience with a deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions.


• Public Sector Scope: Proven capability designing and executing integrated marketing strategies across Federal, State, Local, Education (SLED), and Public Sector Ecosystems.


• Ecosystem Partner Marketing: Track record of building and executing joint co-marketing plans with strategic ecosystem partners, systems integrators, and channel networks to expand reach and influence deal cycles.


• ABM & Modern Execution: Success designing data-driven, multi-channel campaigns and ABM frameworks tailored specifically to public sector buying behaviors and procurement timelines.


• AI Aptitude & Fluency: Strong operational fluency or active curiosity in using company-approved generative AI tools to drive daily workflow efficiencies, synthesize government directives, and tailor verticalized content.


• Stakeholder & Cross-Functional Influence: Exceptional written and verbal communication skills; comfortable engaging, aligning, and presenting to sales leadership, GTM teams, cross-functional partners, and executive stakeholders in a matrixed environment.


• Education: Bachelor’s degree in marketing, communications, business administration, a related field, or equivalent practical experience.


• Travel: Ability to travel approximately 20% to support regional events and executive engagements.

Core Mindset & Attributes

• Agile Decision-Making & Ambiguity: Ability to navigate complex, rapidly evolving environments, make sound strategic decisions with incomplete information, and operate with a high sense of urgency.


• High-Agency Mindset & Problem Solving: Proactive self-starter with a strong bias for action who breaks through bureaucratic friction, organizational roadblocks, and shifting priorities to maintain momentum.


• Mission-Driven Strategic Focus: A disruptive, analytical thinker who prioritizes true strategic business outcomes, executive engagement, and pipeline conversion over vanity attendance metrics.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$152,000.00 - $245,500.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.