Senior Programmatic Strategy Lead

PMG; Dallas, Northern (TX, KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Annual Bonus

Generous Time Off

Parental Leave

Healthcare

Pet Insurance

Fertility and Family Support

Lifestyle Spending Accounts

Commuter Benefits

Volunteering Opportunities

AI Training

Job summary

PMG, a global independent platform company, seeks a Programmatic Senior Lead to drive strategic direction and oversee end-to-end programmatic campaigns for iconic brands. You will mentor a team, optimize targeting, and collaborate with strategy, media, and technology units to deliver measurable business outcomes.

You will engage with senior stakeholders, manage cross-functional initiatives, and champion Alli adoption to unlock data-driven insights and reporting capabilities.

Qualifications

• 7+ years of experience in digital media and programmatic advertising.
• Advanced expertise in programmatic advertising, marketing planning and analysis.
• Strong understanding of analytics and database marketing.
• Proficiency in ad exchanges and DSPs, with multi-channel knowledge.

Responsibilities

• Lead the strategic direction for clients’ programmatic campaigns and align with PMG services.
• Oversee tactical campaign execution and optimize targeting, creative, and inventory.
• Engage with senior client stakeholders to align programmatic with business objectives.
• Monitor campaign performance and drive optimizations and risk management.
• Mentor junior team members and foster professional growth.
• Build relationships with media partners and stay ahead of platform innovations.

Skills

Programmatic advertising

Marketing analytics

SQL

Excel

DSPs

Ad exchanges

CTV/OLV/DOOH

Leadership

Communication

Curiosity

Education

Bachelor's degree

Equivalent experience

Tools

Excel

SQL

DSPs

Ad exchanges

Job description

PMG, a global independent platform company, seeks a Programmatic Senior Lead to drive strategic direction and oversee end-to-end programmatic campaigns for iconic brands. You will mentor a team, optimize targeting, and collaborate with strategy, media, and technology units to deliver measurable business outcomes.

You will engage with senior stakeholders, manage cross-functional initiatives, and champion Alli adoption to unlock data-driven insights and reporting capabilities.