Senior Programmatic & Integrated Media Strategist

PMG; New York (NY); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare benefits

Generous PTO

Parental leave

Commuter benefits

Fertility & family support

AI enterprise access

Job summary

PMG is seeking a seasoned Principal in Integrated Media to lead complex, multi-channel programs. You will own programmatic, CTV/OTT, online video, YouTube, and brand media strategies, aligning them with client objectives and regional opportunities.

You’ll collaborate with senior leaders and clients to drive investment decisions and measurable outcomes. You will guide measurement, attribution, and testing roadmaps, mentor teams, and champion data-driven decisions.

Qualifications

• 8+ years of experience in Programmatic, Integrated Media, digital media, or related field.
• Deep Programmatic expertise across CTV, OTT, online video, YouTube, brand media, and local/national media buying.
• Proven ability to set strategic direction for large or complex media accounts with measurable outcomes.

Responsibilities

• Lead integrated media strategy for large, complex accounts with ownership of Programmatic and related channels.
• Translate complex business objectives into actionable media strategies and testing roadmaps.
• Advise senior and C-suite stakeholders with data-driven recommendations and strategic guidance.
• Develop sophisticated audience and customer acquisition strategies using first-, second-, and third-party data.
• Lead localized and geo-targeted media plans aligning national objectives with market opportunities.
• Establish measurement strategies linking media to business outcomes and experimentation.

Skills

Programmatic Media

Integrated Media

Audience Strategy

Measurement & Attribution

Senior Stakeholder Guidance

Leadership & Mentorship

Education

Bachelor’s degree or equivalent

Tools

AI & Automation Tools

Job description

PMG is seeking a seasoned Principal in Integrated Media to lead complex, multi-channel programs. You will own programmatic, CTV/OTT, online video, YouTube, and brand media strategies, aligning them with client objectives and regional opportunities.

You’ll collaborate with senior leaders and clients to drive investment decisions and measurable outcomes. You will guide measurement, attribution, and testing roadmaps, mentor teams, and champion data-driven decisions.