Programmatic Media Senior Associate

PMG; New York (NY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

Annual Bonus

Volunteering Opportunities

Job summary

PMG, based in New York City, is looking for a skilled professional to lead programmatic advertising campaigns. The ideal candidate will manage campaign execution, collaborate across teams, and optimize performance through data analysis and strategic insights.

With over 3 years of experience in digital media, this role offers opportunities for professional growth in a supportive and innovative environment while working with top-tier clients.

Qualifications

• 3+ years of experience in digital media and programmatic advertising.
• Growing understanding of Analytics and Marketing Metrics.
• Familiarity with Ad Exchanges and Demand Side Platforms.
• Strong understanding of Measurement Systems.

Responsibilities

• Lead execution of programmatic campaigns and manage day-to-day operations.
• Collaborate with teams for cohesive campaign strategies.
• Drive vendor negotiations and manage relationships.
• Present performance reports and optimization strategies.

Skills

Digital media experience

Programmatic advertising knowledge

Data analysis skills

Collaboration

Communication skills

Leadership

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Excel

SQL

Job description

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—alongside its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies. Our team comprises over 900 employees worldwide, and our work for ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

The Programmatic team at PMG is a group of forward‑thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences. We operate at the crossroads of technology, creativity, and data, partnering with teams across media strategy, creative, and analytics to deliver cohesive, full‑funnel marketing strategies. Our team thrives on collaboration, innovation, and a shared commitment to excellence, allowing each member to grow and succeed.

What You Will Do

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management, ensuring they align with client KPIs and PMG’s high standards.
• Take ownership of digital programmatic initiatives—video, display, digital OOH, and direct publisher partnerships—coordinating with internal teams for seamless execution.
• Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost‑effective.
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
• Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision‑making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward‑thinking initiatives.

What You Will Bring

• 3+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data‑driven decisions and campaign strategies.
• Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision‑making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross‑channel strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross‑functional teams.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer‑focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We’re dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—often requiring true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

PMG is committed to creating a more diverse and inclusive culture and is proud to be an equal‑opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.