Senior Influencer & Branded Content Lead

PMG; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare: Medical & Dental

Retirement/Pension plans

Generous paid time off

Job summary

PMG is seeking an Influencer & Branded Content Senior Manager to lead influential campaigns across major client accounts. You will shape strategy, collaborate with creators, agencies, and internal teams to drive business impact while mentoring a growing team.

You will advance PMG’s capabilities by establishing best practices, strengthening talent relationships, and ensuring high standards of strategy, execution, and measurement across programs.

Qualifications

• 6+ years of experience in Influencer & Branded Content, including 3+ years of leadership.

Responsibilities

• Lead influencer and branded content strategies across key client accounts.
• Manage and develop team members, supporting workload planning and professional development.
• Develop scalable frameworks, processes, and measurement approaches for client campaigns.

Skills

Influencer marketing strategy

Leadership

Contract review

Presentation skills

Data-driven decision making

Team mentoring

Education

Bachelor’s degree or equivalent

Tools

Influencer dashboards

Social media platforms

Job description

PMG is seeking an Influencer & Branded Content Senior Manager to lead influential campaigns across major client accounts. You will shape strategy, collaborate with creators, agencies, and internal teams to drive business impact while mentoring a growing team.

You will advance PMG’s capabilities by establishing best practices, strengthening talent relationships, and ensuring high standards of strategy, execution, and measurement across programs.