Programmatic Commerce Lead — Growth & Impact

PMG; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual Bonus

Healthcare coverage

Parental leave

Retirement plan / 401(k)

Fertility and family support

Commuter benefits

Job summary

PMG is seeking a Commerce Programmatic Lead to drive programmatic campaigns and partnerships across retailers, data, and media teams. You will optimize campaigns, report insights, and leverage Alli to improve decision‑making and performance.

You’ll collaborate with Retail Operations, Retail Media, Strategy, and Creative teams to align catalog health, PDP content, pricing, and promotions for a seamless shopper experience. This role emphasizes leadership, client relationships, and growth.

Qualifications

• 4+ years in digital media and programmatic advertising with a bachelor’s degree or equivalent experience.
• Growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data‑driven decisions.
• Knowledge of Marketing Planning & Analysis and Database Marketing.
• Experience in retail media networks (Amazon, Walmart).
• Familiarity with Ad Exchanges, Ad Servers, and DSPs to manage campaigns.
• Cross‑channel channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App.

Responsibilities

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management aligned to client KPIs.
• Own digital programmatic initiatives (video, display, digital OOH) and coordinate with internal teams.
• Collaborate across media operations, account services, analytics, and creative for cohesive strategies.
• Manage RFP processes and vendor negotiations to ensure innovative, cost‑effective campaigns.
• Develop and deliver campaign performance reports and actionable recommendations.
• Master Alli platform to customize alerts, analyze data, and create reporting tools.
• Mentor coordinators and associates to ensure flawless execution and pacing decisions.
• Oversee budgeting and forecasting monthly goals and ad serving needs.
• Identify testing opportunities to advance media planning and strategy.

Skills

Digital media

Programmatic advertising

Analytics

Marketing metrics

Retail media networks

DSPs

Excel

SQL

Collaboration

Leadership

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

SQL

Job description

PMG is seeking a Commerce Programmatic Lead to drive programmatic campaigns and partnerships across retailers, data, and media teams. You will optimize campaigns, report insights, and leverage Alli to improve decision‑making and performance.

You’ll collaborate with Retail Operations, Retail Media, Strategy, and Creative teams to align catalog health, PDP content, pricing, and promotions for a seamless shopper experience. This role emphasizes leadership, client relationships, and growth.