Senior Programmatic Marketing Leader, Audience Extension

Lyft; San Francisco (CA); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

401(k) with company match

Paid parental leave

Monthly Lyft credits

Job summary

Lyft is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead strategy and grow Lyft Ads' business. You will work with multiple teams to ensure the success of marketing efforts.

Candidates should have over 10 years in digital advertising, a deep understanding of programmatic channels, and proven experience in developing effective go-to-market strategies.

This role requires collaboration with Sales, Product, and Engineering teams, focusing on a hybrid work schedule in San Francisco.

Qualifications

• 10+ years of experience in digital advertising, particularly in programmatic and ad tech.
• Strong knowledge of DSPs, SSPs, DMPs, and measurement partners.
• Experience developing go-to-market strategies and pricing frameworks.

Responsibilities

• Own the go-to-market strategy for Lyft Ads’ programmatic business.
• Develop narratives and frameworks for marketing purposes.
• Identify and manage relationships with programmatic partners.

Skills

Digital advertising expertise

Programmatic advertising knowledge

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Lyft is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead strategy and grow Lyft Ads' business. You will work with multiple teams to ensure the success of marketing efforts.

Candidates should have over 10 years in digital advertising, a deep understanding of programmatic channels, and proven experience in developing effective go-to-market strategies.

This role requires collaboration with Sales, Product, and Engineering teams, focusing on a hybrid work schedule in San Francisco.