Senior PMM — Data, Measurement & Audiences

Socotra, Inc.; San Francisco (CA); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

401(k) plan with company match

Discretionary paid time off

Paid parental leave

Monthly Lyft credits

Subsidized commuter benefits

Job summary

Lyft is seeking a Sr. Product Marketing Manager for Measurement, Data & Audiences in San Francisco. This strategic role at Lyft Ads focuses on data commercialization and market execution. Candidates will be responsible for owning the audience go-to-market strategy and driving the rollout of attribution practices.

With over 10 years of experience in digital advertising, you will need a strong grasp of the ad tech ecosystem and proven partnership skills. The role offers hybrid work flexibility and various benefits including competitive pay, medical, and family support.

Qualifications

• 10+ years of experience in digital advertising, focusing on measurement and attribution.
• Strong knowledge of ad tech data ecosystem and conversion modeling.
• Proven ability to structure and grow commercial partnerships.

Responsibilities

• Own the end-to-end go-to-market strategy for audience data.
• Drive the commercial rollout of conversion modeling and attribution.
• Identify and lead bespoke data partnerships with external platforms.

Job description

Lyft is seeking a Sr. Product Marketing Manager for Measurement, Data & Audiences in San Francisco. This strategic role at Lyft Ads focuses on data commercialization and market execution. Candidates will be responsible for owning the audience go-to-market strategy and driving the rollout of attribution practices.

With over 10 years of experience in digital advertising, you will need a strong grasp of the ad tech ecosystem and proven partnership skills. The role offers hybrid work flexibility and various benefits including competitive pay, medical, and family support.