Senior PMM — Data, Measurement & Audiences

Lyft; San Francisco (CA); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

401(k) with company match

Paid parental leave

Subsidized commuter benefits

Job summary

Lyft is seeking a Sr. Product Marketing Manager for Measurement, Data & Audiences in San Francisco. This pivotal role combines data commercialization and market strategy with a unique focus on audience data and measurement in the rapidly evolving commerce media landscape.

The ideal candidate will work cross-functionally with teams like Product, Data Science, and Sales, developing strategies that translate Lyft’s extensive first-party data into compelling marketing solutions.

Competitive benefits, a hybrid work model, and a salary range of $143,000 - $178,750 highlight this opportunity.

Qualifications

• 10+ years of experience in digital advertising, especially in measurement and attribution.
• Demonstrated ability to negotiate and grow commercial partnerships.
• Extensive knowledge of ad tech data ecosystem and tools.

Responsibilities

• Own the go-to-market strategy for first-party audience data.
• Drive adoption of conversion modeling and multi-touch attribution.
• Identify and lead bespoke data partnerships for additional revenue.

Skills

Digital advertising experience

Measurement and attribution expertise

Data literacy

Strategic partnerships experience

Analytical skills

Education

Bachelor's degree or equivalent experience

Job description

Lyft is seeking a Sr. Product Marketing Manager for Measurement, Data & Audiences in San Francisco. This pivotal role combines data commercialization and market strategy with a unique focus on audience data and measurement in the rapidly evolving commerce media landscape.

The ideal candidate will work cross-functionally with teams like Product, Data Science, and Sales, developing strategies that translate Lyft’s extensive first-party data into compelling marketing solutions.

Competitive benefits, a hybrid work model, and a salary range of $143,000 - $178,750 highlight this opportunity.