Senior Data & Ad Tech Marketing Lead

Lyft; New York (NY); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

401(k) plan with company match

Paid parental leave

Subsidized commuter benefits

Monthly Lyft credits

Job summary

Lyft is seeking an experienced professional in New York City to lead the go-to-market strategy for the company's audience data. This role demands over 10 years in digital advertising, with expertise in measurement and strategic partnerships. Candidates will collaborate across various teams to foster innovative data partnerships and maximize audience revenue.

Benefits include comprehensive health insurance, paid parental leave, and a flexible hybrid work model requiring in-office presence three days a week.

Qualifications

• 10+ years of experience in digital advertising with depth in measurement and attribution.
• Strong knowledge of ad tech data ecosystem and conversion modeling.
• Experience structuring and growing commercial partnerships.

Responsibilities

• Own the end-to-end go-to-market strategy for audience data.
• Drive the commercial rollout of in-house conversion modeling.
• Manage relationships with third-party measurement providers.

Skills

Digital advertising

Measurement and attribution

Ad tech infrastructure

Data-driven commerce

Analytical skills

Strategic partnerships

Education

Bachelor's degree or equivalent experience

Job description

Lyft is seeking an experienced professional in New York City to lead the go-to-market strategy for the company's audience data. This role demands over 10 years in digital advertising, with expertise in measurement and strategic partnerships. Candidates will collaborate across various teams to foster innovative data partnerships and maximize audience revenue.

Benefits include comprehensive health insurance, paid parental leave, and a flexible hybrid work model requiring in-office presence three days a week.