Sr. PMM, Programmatic Ad Solutions & Partnerships

Lyft; New York (NY); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

401(k) plan with company match

Discretionary paid time off

18 weeks of paid parental leave

Monthly Lyft credits

Job summary

Lyft is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead the strategy of their growing advertising business. This role demands exceptional strategic thinking and operational skills as it focuses on driving revenue through programmatic advertising, managing partner relationships, and facilitating cross-departmental collaboration.

Ideal candidates will have over 10 years in digital advertising, with a strong grasp of programmatic ecosystems, exceptional communication abilities, and a proven track record in commercial negotiations. The position is hybrid, requiring three days a week in office.

Qualifications

• 10+ years of experience in digital advertising with depth in programmatic.
• Proven ability to structure and negotiate commercial partnerships.
• Experience in developing go-to-market strategies for advertising products.

Responsibilities

• Own the strategy and go-to-market for Lyft Ads' programmatic business.
• Manage relationships with key programmatic channel and revenue partners.
• Drive revenue growth through programmatic channels by identifying new demand.

Skills

Digital advertising expertise

Programmatic knowledge

Commercial negotiation

Analytical skills

Education

Bachelor's degree or equivalent experience

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Lyft is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead the strategy of their growing advertising business. This role demands exceptional strategic thinking and operational skills as it focuses on driving revenue through programmatic advertising, managing partner relationships, and facilitating cross-departmental collaboration.

Ideal candidates will have over 10 years in digital advertising, with a strong grasp of programmatic ecosystems, exceptional communication abilities, and a proven track record in commercial negotiations. The position is hybrid, requiring three days a week in office.