Senior Programmatic Lead, Retail Campaigns

Publicis Groupe ANZ; New York (NY); On-site; USD 97,375 - 155,961; Full time

Job summary

Spark Foundry in New York is seeking an Associate Director to steer programmatic campaigns across Display, Social, Mobile, Search and Video. You’ll own planning for large spend campaigns and craft decks for clients, while guiding a team of analysts and managers.

You’ll provide thought leadership on audience strategies, drive campaign optimization, and maintain strong client relationships with clear communication and leadership across departments.

Qualifications

• Understanding of interactive media planning and buying elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work and balance multiple tasks.
• 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying.
• 2+ years of increasing levels of responsibility within an agency or media company.
• 2+ years of people management experience, managing 3+ reports.

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, activation and maintenance, and post-buy recaps.
• Interface with agency media teams to respond to RFPs, build strategic campaign plans, communicate offerings, and deliver new solutions.
• Review client deliverables for quality and viability of recommendations and work product.
• Own development of strategic proposals, coordinating across programmatic teams.
• Oversee programmatic campaign execution for assigned client accounts.
• Explain programmatic value proposition, technology, and processes related to account growth.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Promote team collaboration, intellectual curiosity, and best practices.
• Assist in training and mentoring team members.

Skills

Media planning

MS Office

Analytical thinking

Communications

Detail orientation

5+ years programmatic

Agency experience

People management

Job description

Spark Foundry in New York is seeking an Associate Director to steer programmatic campaigns across Display, Social, Mobile, Search and Video. You’ll own planning for large spend campaigns and craft decks for clients, while guiding a team of analysts and managers.

You’ll provide thought leadership on audience strategies, drive campaign optimization, and maintain strong client relationships with clear communication and leadership across departments.