Senior Programmatic Director – Retail Campaigns

Publicis Groupe; New York (NY); On-site; USD 97,375 - 155,961; Full time

Job summary

Spark Foundry, a part of Publicis Groupe, seeks an Associate Director to lead the strategy and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video in New York. You will own planning for large spend campaigns and drive insights, while coordinating client decks and meetings with the team.

You will mentor Programmatic Analysts and Managers, oversee day-to-day activity, and collaborate with agency partners to optimize outcomes and share best practices.

Qualifications

• Experience in Search, Display, Video, Social, and/or Mobile programmatic media buying.
• Strong analytical and numerical skills.
• Excellent written and verbal communication.
• Ability to manage multiple tasks independently.
• 5+ years in programmatic media buying; 2+ years in higher responsibility.

Responsibilities

• Direct and manage daily workflow of all programmatic campaigns.
• Interface with agency media teams to respond to RFPs and build plans.
• Review client deliverables for quality and viability.
• Develop strategic proposals across programmatic teams.
• Own programmatic campaign execution for assigned accounts.
• Monitor and report campaign performance.
• Participate in forecasting for senior management.
• Mentor and develop team members.

Skills

Interactive media planning

Microsoft Office

Analytical thinking

Communication skills

Organization & multitasking

5+ years programmatic media buying

Agency/media experience

People management

Job description

Spark Foundry, a part of Publicis Groupe, seeks an Associate Director to lead the strategy and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video in New York. You will own planning for large spend campaigns and drive insights, while coordinating client decks and meetings with the team.

You will mentor Programmatic Analysts and Managers, oversee day-to-day activity, and collaborate with agency partners to optimize outcomes and share best practices.