Director, Paid Social Strategy

Publicis Groupe ANZ; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Family care leave

Tuition reimbursement

Job summary

Spark Foundry in New York seeks an Associate Director of Paid Social to drive strategy and execution for client campaigns. You will partner with the Social Manager to develop innovative strategies, optimize paid social programs, and analyze performance against KPIs.

The role requires leadership of the social team, budget management, and ongoing skill development to stay ahead in a fast-evolving advertising landscape.

Qualifications

• 5+ years of full-cycle paid social media experience, preferably in an agency environment.
• Experience applying social marketing to brand-building and direct response initiatives
• Demonstrated team management experience and leadership capabilities
• Knowledge of syndicated research tools
• Familiarity with third-party ad serving technologies
• Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills
• Polished presentations skills are a must
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges
• Ability to sell ideas clearly and deliver value
• Self-driven to meet and exceed revenue and goals for our clients

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
• Leverage social best-practices across all social tactics
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
• Continuously expend and develop skills by participating in ongoing training, workshops, etc.
• Support any new business pitches and related work as required
• Responsible for managing and developing social team in day-to-day workflow and career progression

Skills

Paid social experience

Team leadership

Strategic thinking

Verbal & written communication

Time management

Tools

Syndicated research tools

Third-party ad serving technologies

Job description

Spark Foundry in New York seeks an Associate Director of Paid Social to drive strategy and execution for client campaigns. You will partner with the Social Manager to develop innovative strategies, optimize paid social programs, and analyze performance against KPIs.

The role requires leadership of the social team, budget management, and ongoing skill development to stay ahead in a fast-evolving advertising landscape.