Strategic Media Lead, Planning & Growth

Publicis Groupe ANZ; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Spark Foundry in New York is seeking a Director of Strategy to lead traditional media strategy and planning for key clients. You will guide cross-functional teams, nurture client relationships, and own budget accountability while driving innovative, data-informed campaigns.

The role demands 8+ years of experience, strong leadership, and a strategic mindset to deliver sound recommendations across media and integrated marketing. Expect travel as needed.

Qualifications

• 8+ years of Traditional Media Planning, Buying, and Management experience at progressive levels.
• Demonstrated business acumen with a track record of media services success.
• Strategic thinker who analyzes problems and proposes unconventional solutions.
• Ability to establish and manage P&L statements.
• Previous leadership and team management experience.

Responsibilities

• Lead the Traditional Media strategy and planning for assigned clients.
• Build strong relationships with clients at all levels and functions.
• Manage and develop the internal strategy team with hands-on deployment.
• Ensure fiscal accountability and budget management for the agency.
• Inspire innovative solutions and proactive, digital-minded thinking.
• Oversee media research resources and capabilities for clients.
• Collaborate across internal teams and agency partners for integrated plans.
• Present sound strategic plan recommendations aligned with client goals.
• Maintain deep knowledge of client businesses and upstream initiatives.
• Navigate travel and leadership duties with a strong client focus.

Skills

Leadership

Client management

Strategic thinking

Budget & P&L management

Communication excellence

Job description

Spark Foundry in New York is seeking a Director of Strategy to lead traditional media strategy and planning for key clients. You will guide cross-functional teams, nurture client relationships, and own budget accountability while driving innovative, data-informed campaigns.

The role demands 8+ years of experience, strong leadership, and a strategic mindset to deliver sound recommendations across media and integrated marketing. Expect travel as needed.