Senior Programmatic Lead – Retail Campaigns

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 97,375 - 155,961; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Paid time off

Job summary

Spark Foundry in New York seeks an Associate Director to lead programmatic campaigns across Display, Social, Mobile, Search and Video, owning planning for large spends and delivering strategic client decks. You will guide a team of Analysts and Managers, mentor staff, and work with agency partners to optimize campaigns and provide insights.

The role requires strong communication, data-driven decision making, and the ability to translate complex data into actionable recommendations for clients

Qualifications

• Understanding of interactive media planning and buying elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
• 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying.
• 2+ years of increasing levels of responsibility within an agency or media company.
• 2+ years of people management experience, managing 3+ reports in account management/client services team

Responsibilities

• Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Skills

Interactive media planning

MS Office

Analytical thinking

Communication skills

Detail-oriented

5+ years programmatic media buying

2+ years with agency

2+ years people management

Job description

Spark Foundry in New York seeks an Associate Director to lead programmatic campaigns across Display, Social, Mobile, Search and Video, owning planning for large spends and delivering strategic client decks. You will guide a team of Analysts and Managers, mentor staff, and work with agency partners to optimize campaigns and provide insights.

The role requires strong communication, data-driven decision making, and the ability to translate complex data into actionable recommendations for clients