Programmatic Strategy Director (Hybrid)

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 97,375 - 139,965; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Flexible time off

Job summary

Publicis Health Media is seeking a Director, Programmatic to lead programmatic strategy and execution in Philadelphia. The role demands strong leadership and digital media expertise to ensure client success across campaigns.

The ideal candidate will have over 7 years of experience, including leadership in programmatic advertising, and a proven track record of optimizing campaign performance. This hybrid role requires in-office presence for three days a week.

We offer comprehensive benefits and a collaborative work environment that values diversity and inclusivity.

Qualifications

• 7+ years of experience in digital media, with 4+ years in programmatic buying.
• Expertise in programmatic advertising strategies and tools.
• 3+ years of leadership experience managing teams.

Responsibilities

• Oversee programmatic strategy and execution for client campaigns.
• Mentor teams and drive performance improvements.
• Analyze campaign data and provide insights for optimization.

Skills

Digital media expertise

Programmatic buying experience

Leadership skills

Data analysis

Cross-departmental collaboration

Tools

Excel

PowerPoint

Job description

Publicis Health Media is seeking a Director, Programmatic to lead programmatic strategy and execution in Philadelphia. The role demands strong leadership and digital media expertise to ensure client success across campaigns.

The ideal candidate will have over 7 years of experience, including leadership in programmatic advertising, and a proven track record of optimizing campaign performance. This hybrid role requires in-office presence for three days a week.

We offer comprehensive benefits and a collaborative work environment that values diversity and inclusivity.