Senior Programmatic Growth Manager (Remote)

LegalZoom.com, Inc.; Los Angeles (CA); On-site; USD 116,000 - 186,000; Full time

Benefits offered by this job

401k with matching contributions

Disability insurance

Wellness benefits

Fringe lifestyle benefits

Job summary

LegalZoom is seeking a Sr. Performance Marketing Manager to own Programmatic campaigns across multiple platforms, including Google Ads and The Trade Desk. You will drive strategy, measurement, and executive reporting, leveraging AI to accelerate analysis and improve efficiency.

The role requires 7-9+ years in performance marketing, with hands-on experience across DSPs, display, video, and native formats. Remote-first, national scope, with strong collaboration across Growth Marketing teams.

Qualifications

• > 7-9+ years of hands-on Performance Marketing experience.
• Recent hands-on-keys experience with Google Ads (Display and YouTube) and The Trade Desk.

Responsibilities

• Plan and execute paid acquisition campaigns across all Programmatic channels with CPA and ROAS goals.
• Manage in-house executions, agency-led campaigns, and Direct IO partnerships.
• Ensure campaigns are set up end-to-end with tagging, measurement frameworks, and QA.
• Independently develop and own the Programmatic channel roadmap with quarterly plans.
• Identify whitespace opportunities and make investment recommendations.
• Stay current on industry trends and AI/automation to improve efficiency.

Skills

Performance Marketing

Programmatic strategy

Cross-functional communication

Multi-quarter roadmap

Tools

Google Ads

The Trade Desk

Job description

LegalZoom is seeking a Sr. Performance Marketing Manager to own Programmatic campaigns across multiple platforms, including Google Ads and The Trade Desk. You will drive strategy, measurement, and executive reporting, leveraging AI to accelerate analysis and improve efficiency.

The role requires 7-9+ years in performance marketing, with hands-on experience across DSPs, display, video, and native formats. Remote-first, national scope, with strong collaboration across Growth Marketing teams.