Remote Senior Programmatic Marketing Manager

Francisco Partners; Los Angeles (CA); On-site; USD 124,000 - 155,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with Matching

Paid Time Off

Health Savings Account

Flexible Spending Account

Disability Insurance

Fertility benefits

Mental Health support

One Medical access

Fringe lifestyle benefits up to $250

Job summary

LegalZoom is seeking a Sr. Performance Marketing Manager to own Programmatic campaigns across multiple platforms, including Google Ads and The Trade Desk. You will develop media strategy, briefs, and a testing roadmap grounded in data, while partnering with Analytics to optimize attribution models and budget allocation.

You will drive a multi-quarter channel roadmap, communicate with senior leadership, and leverage AI to accelerate analysis and automation. This role is remote-first nationwide.

Qualifications

• 7-9+ years of hands-on Performance Marketing experience with owned channel growth.
• Recent hands-on experience with Google Ads (Display and YouTube) and The Trade Desk.
• Ability to build and communicate a multi-quarter channel roadmap to senior stakeholders.
• Strong project management and ability to manage multiple workstreams.
• Excellent written and verbal communication; proactive, action-oriented mindset.

Responsibilities

• Plan and execute Programmatic media campaigns across Display, Video, CTV, Native, Audio, and more.
• Own the Programmatic channel roadmap and translate objectives into a quarterly plan.
• Prioritize testing across audiences, placements, and partners; measure and optimize KPIs.
• Partner with Data Science and Analytics to advance MTA, MMM, and incrementality capabilities.
• Communicate performance updates to senior leadership with clear narrative and recommendations.
• Lead cross-functional initiatives with Creative, Product Marketing, and Dev teams.

Skills

Programmatic strategy

Google Ads

The Trade Desk

Cross-functional collaboration

AI / automation tooling

Data-driven decision making

Excel / data analysis

Attribution modeling (MTA, MMM)

Reporting to senior leadership

Tools

Google Ads

The Trade Desk

DSPs (Meta, TikTok, Reddit, LinkedIn)

Job description

LegalZoom is seeking a Sr. Performance Marketing Manager to own Programmatic campaigns across multiple platforms, including Google Ads and The Trade Desk. You will develop media strategy, briefs, and a testing roadmap grounded in data, while partnering with Analytics to optimize attribution models and budget allocation.

You will drive a multi-quarter channel roadmap, communicate with senior leadership, and leverage AI to accelerate analysis and automation. This role is remote-first nationwide.