Senior Programmatic Director, Biddable Media

Interpublic; United States; On-site; USD 130,000 - 160,000; Full time

Job summary

SSCG Media Group in New York, NY, seeks an Associate Director, Programmatic, to lead advanced programmatic investment, activation and measurement across client portfolios. This is a high-visibility, senior leadership role within the Biddable Media team.

The Associate Director collaborates with DSPs, data partners, and vendor relationships to drive strategy, mentorship, and measurable results, contributing to client success and agency growth.

Qualifications

• 6-8 years of hands-on programmatic activation experience across campaign planning, build, QA, activation, optimization and reporting.
• 2+ years of team management or direct oversight of junior team members.
• Experience with one or more DSPs or health-specific programmatic platforms.
• Experience managing programmatic media formats such as display, OLV, CTV, audio and native.
• Advanced understanding of programmatic fundamentals including audience methodology, data inputs, privacy-safe targeting, pacing, measurement and QA.

Responsibilities

• Lead activation and strategic planning across client portfolios, mentoring Supervisors and Managers.
• Develop and optimize programmatic plans ensuring alignment with briefs, audience strategy and measurement frameworks.
• Evaluate tools and data partners for client opportunities and agency improvements.
• Lead client communications and contribute to RFP responses and new business opportunities.

Skills

Programmatic activation

Team management

Data analysis

Client relationship management

Campaign reporting

Vendor relationships

Education

Bachelor’s degree or equivalent

Tools

The Trade Desk

DV360

Amazon DSP

Tableau

Power BI

Job description

SSCG Media Group in New York, NY, seeks an Associate Director, Programmatic, to lead advanced programmatic investment, activation and measurement across client portfolios. This is a high-visibility, senior leadership role within the Biddable Media team.

The Associate Director collaborates with DSPs, data partners, and vendor relationships to drive strategy, mentorship, and measurable results, contributing to client success and agency growth.