Senior Programmatic Strategy Lead (Hybrid)

Mediassociates; Newtown (CT); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Mediassociates is seeking an Associate Media Director, Programmatic to lead audience-driven programmatic initiatives across multiple clients. You will shape strategy, oversee activation, and work with analytics to optimize performance and measurement.

In this hybrid Connecticut-based role, you will mentor junior staff, collaborate with cross-functional teams, and stay ahead of privacy and tech trends to drive client outcomes and agency growth.

Qualifications

• 7+ years in programmatic media and related experience.
• Strong expertise in activation, audience strategy, and performance optimization.
• Hands-on knowledge of leading DSPs and ad tech tools.
• Experience across multiple channels (CTV, OLV, Display, Native, Streaming Audio, DOOH).
• Client-facing communication and leadership experience.

Responsibilities

• Develop and implement audience-led programmatic strategies aligned to client KPIs.
• Oversee campaign builds, trafficking, pacing, and in-platform optimization.
• Collaborate with analytics to evolve measurement and testing frameworks.
• Manage platform decisions and vendor relationships for assigned clients.
• Lead and develop junior team members and stay current with trends.

Skills

Programmatic media

Audience strategy

Performance optimization

DSPs knowledge

Campaign Manager 360

Data platforms

IAS verification tools

Omnichannel programmatic

Measurement & attribution

Client-facing

Team leadership

Tools

Tableau

Mediaocean

Wrike

Excel

PowerPoint

Teams

Slack

Google Campaign Manager 360

Job description

Mediassociates is seeking an Associate Media Director, Programmatic to lead audience-driven programmatic initiatives across multiple clients. You will shape strategy, oversee activation, and work with analytics to optimize performance and measurement.

In this hybrid Connecticut-based role, you will mentor junior staff, collaborate with cross-functional teams, and stay ahead of privacy and tech trends to drive client outcomes and agency growth.