Senior Programmatic Leader, Biddable Media

Adelphi Group; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Job summary

SSCG Media Group, a leading Omnicom pharma-focused media agency in New York, seeks an Associate Director, Programmatic to drive investment, activation and measurement strategy across high-visibility client portfolios. The role combines senior leadership with hands-on programmatic execution, client communications, and opportunity development.

You will guide a team to deliver across planning, build, QA, activation, optimization and reporting, while advancing data methodology and measurement

Qualifications

• 6-8 years of hands-on programmatic activation across planning, build, QA, activation, optimization and reporting.
• 2+ years of team management or direct oversight of junior team members.
• Experience managing programmatic campaigns across multiple accounts or client workstreams.
• Experience with one or more DSPs or health-specific programmatic platforms (e.g., The Trade Desk, DV360, DV etc.).
• Advanced understanding of programmatic fundamentals: audience methodology, data inputs, supply quality, brand safety, privacy-safe targeting, pacing, frequency, measurement, tagging and QA.
• Experience leading planning, build, QA, activation, optimization and reporting at scale for programmatic campaigns.
• Strong analytical skills to translate performance trends into recommendations.
• Experience presenting programmatic performance and next steps to clients and senior stakeholders.
• Ability to guide Supervisors, Managers and juniors across campaign execution, reporting, optimization and QA.

Responsibilities

• Plan and deliver best-in-class programmatic strategy across client portfolios, overseeing Supervisors and day-to-day client teams.
• Evaluate tactical plans for alignment with briefs, audience strategy, data methodology and measurement frameworks.
• Support test-and-learn roadmaps to meet activation standards and performance goals; evaluate tools and features for clients.
• Lead strategic client communications and coordinate delivery for priority engagements; build internal templates and resources.
• Lead measurement, tracking and reporting standards; drive QBR preparation with analytics and operations teams.

Skills

Programmatic activation

Team management

Analytics

Client communication

Portfolio oversight

Education

Bachelor’s degree or equivalent

Tools

The Trade Desk

DV360

DeepIntent

PulsePoint

Yahoo DSP

Amazon DSP

Job description

SSCG Media Group, a leading Omnicom pharma-focused media agency in New York, seeks an Associate Director, Programmatic to drive investment, activation and measurement strategy across high-visibility client portfolios. The role combines senior leadership with hands-on programmatic execution, client communications, and opportunity development.

You will guide a team to deliver across planning, build, QA, activation, optimization and reporting, while advancing data methodology and measurement