Senior Programmatic Lead, Biddable Media

Omnicom Media; New York (NY); On-site; USD 130,000 - 160,000; Full time

Job summary

Omnicom Media is seeking an Associate Director, Programmatic, to lead advanced programmatic investment and measurement across high-visibility client portfolios in New York. This senior role emphasizes leadership, client relationships and cross-team collaboration within the Biddable Media group.

You will drive activation, targeting, measurement, and optimization strategies, while mentoring Supervisors and Managers and contributing to new business opportunities and RFP responses.

Qualifications

• 6–8 years of hands-on programmatic activation experience across planning, build, QA, activation, optimization and reporting.
• 2+ years of team management or direct oversight of junior team members.
• Experience with multiple accounts, brands or client workstreams.
• Proficiency with one or more DSPs or health-specific programmatic platforms.
• Strong analytical skills and ability to translate data into recommendations.
• Experience presenting performance and recommendations to clients and senior stakeholders.

Responsibilities

• Plan and deliver best-in-class programmatic strategy across client portfolios with oversight to supervisors and client teams.
• Evaluate tactical plans for alignment with briefs, audience strategy, data and measurement frameworks.
• Support test-and-learn roadmaps and optimize campaigns; manage vendor relationships for tools and features.
• Lead strategic client communications and coordinate internal resources; contribute to new business and RFPs.
• Lead reporting standards, tracking, and QBR preparation with analytics and operations teams.

Skills

Programmatic activation

Team leadership

Analytical skills

Client communication

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Amazon DSP

Yahoo DSP

DeepIntent

PulsePoint

Tableau

Power BI

Datorama

Job description

Omnicom Media is seeking an Associate Director, Programmatic, to lead advanced programmatic investment and measurement across high-visibility client portfolios in New York. This senior role emphasizes leadership, client relationships and cross-team collaboration within the Biddable Media group.

You will drive activation, targeting, measurement, and optimization strategies, while mentoring Supervisors and Managers and contributing to new business opportunities and RFP responses.