Senior Programmatic Biddable Media Lead (Hybrid NYC)

Interpublic; New York (NY); Híbrido; USD 130.000 - 160.000; Jornada completa

Descripción de la vacante

SSCG Media Group, part of Omnicom Media Group, is seeking an Associate Director, Programmatic, to lead advanced programmatic activation and measurement for pharma-focused client portfolios in a hybrid New York office.

You will oversee planning, optimization and reporting, collaborate with DSPs, data partners and internal teams, and guide junior staff while driving strategic client conversations and new business opportunities.

Formación

• 6–8 years hands-on programmatic activation experience across planning, build, QA, activation and reporting.
• 2+ years of team management or oversight of junior team members.
• Experience with DSPs or health-specific programmatic platforms.
• Strong analytical skills with ability to translate data trends into recommendations.

Responsabilidades

• Planning: Lead programmatic strategy across client portfolios and guide day-to-day teams.
• Development: Align tactical plans with briefs, audience strategy and data methodology.
• Optimization: Drive test-and-learn roadmap and ensure activation standards.
• Stewardship: Manage client communications and coordinate internal resources.
• Reporting: Lead measurement, reporting standards and insights.

Conocimientos

Programmatic activation

Team leadership

Data analysis

Client storytelling

Educación

Bachelor’s degree

Herramientas

The Trade Desk

DV360

Amazon DSP

Yahoo DSP

DeepIntent

PulsePoint

Descripción del empleo

SSCG Media Group, part of Omnicom Media Group, is seeking an Associate Director, Programmatic, to lead advanced programmatic activation and measurement for pharma-focused client portfolios in a hybrid New York office.

You will oversee planning, optimization and reporting, collaborate with DSPs, data partners and internal teams, and guide junior staff while driving strategic client conversations and new business opportunities.