Programmatic Ad Ops Strategist (NYC/ATL)

Locality; Atlanta, New York (GA, NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Paid time off

Job summary

Locality is seeking an Ad Ops Strategist to manage end‑to‑end digital campaigns across multiple platforms. You will handle trafficking, activation, optimization, and post‑campaign analysis to drive performance metrics such as Reach, Frequency, VCR, and Conversions.

The role requires hands‑on experience with ad servers (FreeWheel, CM360) and DSPs (The Trade Desk, DV360, Beeswax, Amazon DSP), strong Excel skills, and a track record of solving trafficking issues while delivering actionable insights

Qualifications

• 2–5 years of experience in digital ad operations, campaign management, or programmatic activation.
• Hands‑on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
• Trading experience within DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms.
• Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics.
• Advanced Excel/Google Sheets skills for data analysis and reporting.
• Excellent troubleshooting and problem‑solving skills with keen attention to detail.
• Able to translate technical details into clear client‑facing updates.
• Experience with video or CTV campaign management.
• Familiarity with analytics tools (e.g., Google Analytics, Looker Studio).
• Knowledge of industry standards (IAB specs, ad verification, viewability, brand safety).
• Experienced working with an offshore team, delegating work and monitoring deliverables.

Responsibilities

• Set up, QA, and launch campaigns across multiple ad servers and DSPs.
• Manage creative assets, tracking tags, and targeting parameters for flawless execution.
• Implement and validate pixels, macros, and 3rd‑party tracking integrations.
• Conduct pre‑ and post‑launch QA to confirm campaign accuracy and proper tracking.
• Monitor pacing, delivery, and performance throughout the campaign lifecycle.
• Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors.
• Analyze campaign data to identify optimization opportunities and implement KPI improvements.
• Manage pacing and budget allocation across multiple platforms for timely delivery.
• Deliver post‑campaign reporting with insights and recommendations for improvement.
• Partner with Sales, Account Management, and Client Services to align campaigns with client goals.
• Communicate campaign performance updates, issues, and optimizations clearly and proactively.
• Coordinate with 3rd‑party vendors, DSPs, and ad tech partners to maintain performance and compliance.
• Contribute to scalable campaign processes, QA checklists, and operational workflows.

Skills

Ad operations

Campaign management

Programmatic activation

Excel/Sheets

Analytics tools

IAB standards

Offshore teamwork

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

FreeWheel

CM360

The Trade Desk

DV360

Beeswax

Amazon DSP

Job description

Locality is seeking an Ad Ops Strategist to manage end‑to‑end digital campaigns across multiple platforms. You will handle trafficking, activation, optimization, and post‑campaign analysis to drive performance metrics such as Reach, Frequency, VCR, and Conversions.

The role requires hands‑on experience with ad servers (FreeWheel, CM360) and DSPs (The Trade Desk, DV360, Beeswax, Amazon DSP), strong Excel skills, and a track record of solving trafficking issues while delivering actionable insights