Senior Search Analyst: Drive Campaign Performance

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Spark Foundry, a part of Publicis Groupe, is seeking a Senior Search Analyst in New York to steward search campaigns for assigned brands. You will develop keyword strategies, manage campaigns in Prisma, and partner with account teams to optimize performance.

Responsibilities include keyword research, QA, budget pacing, reporting, and client communications. Experience with Search Ads 360 and Google Trends is preferred; strong analytical and collaborative skills are required.

Qualifications

• 1-2 years of experience in paid search campaign development/management/optimization.
• Strong analytical thinking and mathematical skills and an ability to manage data.
• Experience with PPC and digital display advertising and traditional media elements.
• Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting.
• Strong organizational and communication skills.
• Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel.

Responsibilities

• Gather and analyze keyword research necessary to build a new campaign.
• Responsible for gathering necessary data for plan development.
• Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager.
• Present recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff.
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma.
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received.
• Primary party responsible for trafficking approved plan into search engines.
• Primary party responsible for QA of all campaign components prior to launch.
• Monitor and maintain campaign budgets, pacing and bid adjustments.
• Proactively advocate for campaign adjustments based on performance trends.
• Active monitoring and management of performance and competitive landscape.
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation).
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items.
• Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization.
• Active participation in client status and reporting calls, including presentation of reporting.
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval.
• Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team.
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends.
• Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages).
• Serve as subject matter experts and be a resource for training and ad hoc questions.
• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process.
• Establish professional, productive rapport with sales representatives/media vendors.
• Demonstrate creativity and agility when problem solving.
• Work closely with manager to establish priorities and manage workload.
• Timely delivery of all work.
• Successful completion of training programs and requisite certifications.

Tools

Microsoft Excel

Word

PowerPoint

Search Ads 360 / DoubleClick for Search Experience

Google Trends

Google Auction Insights

Job description

Spark Foundry, a part of Publicis Groupe, is seeking a Senior Search Analyst in New York to steward search campaigns for assigned brands. You will develop keyword strategies, manage campaigns in Prisma, and partner with account teams to optimize performance.

Responsibilities include keyword research, QA, budget pacing, reporting, and client communications. Experience with Search Ads 360 and Google Trends is preferred; strong analytical and collaborative skills are required.