Senior Programmatic Strategist (Hybrid)

Publicis Groupe; Chicago (IL); Hybrid; USD 61,000 - 84,000; Full time

Job summary

Publicis Groupe in Chicago is seeking a Sr. Associate, Programmatic to drive strategic planning and campaign execution for assigned clients.

You will combine strategic and tactical elements, generate insights, and mentor junior team members while serving as the main contact for clients and internal teams. This hybrid role requires three days in-office each week; the recruiter will discuss specifics and accommodations as needed.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
• Client-facing experience with risk management skills
• Proficiency in Microsoft Excel (can perform complex functions)

Responsibilities

• You will develop and communicate digital strategies and tactical approaches for campaigns.
• You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• You will build and maintain client relationships through exceptional service.
• You will create proposals for new opportunities and develop client decks and status documentation.
• You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• You will monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Skills

Programmatic advertising

Analytical skills

Project management

Client-facing experience

Risk management

Tools

Microsoft Excel

Job description

Publicis Groupe in Chicago is seeking a Sr. Associate, Programmatic to drive strategic planning and campaign execution for assigned clients.

You will combine strategic and tactical elements, generate insights, and mentor junior team members while serving as the main contact for clients and internal teams. This hybrid role requires three days in-office each week; the recruiter will discuss specifics and accommodations as needed.