Programmatic Strategy Lead

Socket.dev; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k)

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking an Associate Director, Programmatic to lead a high‑performing team of programmatic specialists. You will guide strategy, optimization, and collaboration across Media, BI, and Creative—delivering measurable results for clients in a hybrid US role.

You will partner with partners to advance programmatic capabilities, present insights, and ensure best practices across accounts, driving growth and client satisfaction.

Qualifications

• 5+ years in digital media with 3+ years in programmatic buying and optimization.
• Knowledge of DSPs, DMPs, and related technologies.
• Advanced Excel for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts to clients and teams.
• Experience mentoring programmatic teams and managing multiple campaigns.

Responsibilities

• Lead and mentor a team of managers and associates on programmatic strategies and optimization.
• Provide senior-level programmatic expertise to internal teams and external partners.
• Ensure campaigns are optimized for performance with data-driven recommendations.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying, reporting, and process improvements.
• Manage resources to meet service level expectations and deadlines.
• Collaborate across teams to ensure integrated channel strategies.
• Communicate campaign performance and optimization to clients and leadership.
• Support leadership in forecasting resource needs and driving revenue growth.

Skills

Programmatic advertising

DSPs & DMPs

Client presentations

Team mentorship

Project management

Cross-functional collaboration

Data analysis

Tools

Excel

PowerPoint

Job description

Publicis Groupe is seeking an Associate Director, Programmatic to lead a high‑performing team of programmatic specialists. You will guide strategy, optimization, and collaboration across Media, BI, and Creative—delivering measurable results for clients in a hybrid US role.

You will partner with partners to advance programmatic capabilities, present insights, and ensure best practices across accounts, driving growth and client satisfaction.