Senior Product Ops Leader - Content & DAM Enablement

F. Hoffmann-La Roche AG; South San Francisco (CA); On-site; USD 138,000 - 256,000; Full time

Job summary

Genentech in South San Francisco, CA seeks a Senior Manager, Product Operations – Content Management & DAM to translate product strategy into scalable enablement and operational practices. You’ll collaborate with Product, Tech, Content, Data, and Marketing to drive adoption and governance across enterprise content platforms.

Lead launch readiness, define KPIs, and build documentation while guiding organizational change and continuous improvement to realize business value from CMS/DAM

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• 5+ years of relevant professional experience in product operations, digital product management, product enablement, content operations, digital asset management, content management, or related disciplines.
• Experience supporting enterprise digital products through launch, adoption, and ongoing operations.
• Experience establishing product operating models, governance, intake and prioritization processes, KPIs, and scalable ways of working.
• Strong program and stakeholder management experience, with demonstrated ability to coordinate across Product, Technology, business, and operational teams.
• Experience developing and executing product enablement, training, communications, adoption, or organizational change programs.
• Strong analytical and problem-solving skills, with the ability to translate user feedback, product data, and operational insights into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to communicate complex topics effectively with both senior stakeholders and end users.
• Demonstrated ability to operate effectively in a complex, cross-functional environment while managing multiple priorities and dependencies.

Responsibilities

• Drive Product Enablement & Adoption: Develop and execute enablement strategies for Content Management and DAM products, including onboarding, training, communications, playbooks, office hours, and adoption programs.
• Establish Product Operations: Build and manage core product operating mechanisms, including intake and prioritization, roadmap coordination, release readiness, dependency tracking, issue management, stakeholder communications, and product performance reporting.
• Advance DAM & Content Management Practices: Partner with product and business teams to improve content lifecycle management, metadata, taxonomy, asset governance, search and discovery, content reuse, and publishing workflows.
• Drive Operational Excellence: Define scalable processes, governance, roles, and ways of working that enable Content Management and DAM capabilities to operate effectively across teams and markets.
• Lead Launch & Release Readiness: Coordinate stakeholder alignment, communications, training, documentation, change-impact assessment, launch readiness, and post-launch support for new capabilities and releases.
• Measure Adoption & Value: Establish KPIs and reporting mechanisms to measure product adoption, user engagement, content reuse, operational efficiency, user satisfaction, and business value. Use these insights to identify opportunities for improvement.
• Champion the Voice of the User: Build mechanisms to capture user feedback, needs, and pain points. Synthesize insights and partner with Product Managers to translate them into product enhancements and roadmap priorities.
• Coordinate Across Functions: Work across Product, Engineering, Content, Data, Marketing, and business teams to manage dependencies, resolve operational challenges, and drive execution against shared priorities.
• Enable Organizational Change: Support change associated with new content capabilities, processes, and ways of working, helping teams successfully transition to new tools and workflows.
• Build Product Knowledge & Documentation: Maintain operating procedures, enablement materials, FAQs, release communications, playbooks, and other resources needed to support users and product teams.
• Drive Continuous Improvement: Identify opportunities to simplify workflows, automate manual processes, improve content quality and reuse, and increase the overall effectiveness of Content Management and DAM products.

Skills

Product operations

Stakeholder management

Analytical thinking

Written and verbal communication

Cross-functional collaboration

Change management

KPIs & reporting

User feedback synthesis

Education

Bachelor’s degree or equivalent

Tools

AEM Assets

Adobe Workfront

Veeva

Job description

Genentech in South San Francisco, CA seeks a Senior Manager, Product Operations – Content Management & DAM to translate product strategy into scalable enablement and operational practices. You’ll collaborate with Product, Tech, Content, Data, and Marketing to drive adoption and governance across enterprise content platforms.

Lead launch readiness, define KPIs, and build documentation while guiding organizational change and continuous improvement to realize business value from CMS/DAM