Senior Manager, Product Operations – Content Management & DAM

F. Hoffmann-La Roche AG; South San Francisco (CA); On-site; USD 138,000 - 256,000; Full time

Job summary

Genentech in South San Francisco, CA seeks a Senior Manager, Product Operations – Content Management & DAM to translate product strategy into scalable enablement and operational practices. You’ll collaborate with Product, Tech, Content, Data, and Marketing to drive adoption and governance across enterprise content platforms.

Lead launch readiness, define KPIs, and build documentation while guiding organizational change and continuous improvement to realize business value from CMS/DAM

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• 5+ years of relevant professional experience in product operations, digital product management, product enablement, content operations, digital asset management, content management, or related disciplines.
• Experience supporting enterprise digital products through launch, adoption, and ongoing operations.
• Experience establishing product operating models, governance, intake and prioritization processes, KPIs, and scalable ways of working.
• Strong program and stakeholder management experience, with demonstrated ability to coordinate across Product, Technology, business, and operational teams.
• Experience developing and executing product enablement, training, communications, adoption, or organizational change programs.
• Strong analytical and problem-solving skills, with the ability to translate user feedback, product data, and operational insights into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to communicate complex topics effectively with both senior stakeholders and end users.
• Demonstrated ability to operate effectively in a complex, cross-functional environment while managing multiple priorities and dependencies.

Responsibilities

• Drive Product Enablement & Adoption: Develop and execute enablement strategies for Content Management and DAM products, including onboarding, training, communications, playbooks, office hours, and adoption programs.
• Establish Product Operations: Build and manage core product operating mechanisms, including intake and prioritization, roadmap coordination, release readiness, dependency tracking, issue management, stakeholder communications, and product performance reporting.
• Advance DAM & Content Management Practices: Partner with product and business teams to improve content lifecycle management, metadata, taxonomy, asset governance, search and discovery, content reuse, and publishing workflows.
• Drive Operational Excellence: Define scalable processes, governance, roles, and ways of working that enable Content Management and DAM capabilities to operate effectively across teams and markets.
• Lead Launch & Release Readiness: Coordinate stakeholder alignment, communications, training, documentation, change-impact assessment, launch readiness, and post-launch support for new capabilities and releases.
• Measure Adoption & Value: Establish KPIs and reporting mechanisms to measure product adoption, user engagement, content reuse, operational efficiency, user satisfaction, and business value. Use these insights to identify opportunities for improvement.
• Champion the Voice of the User: Build mechanisms to capture user feedback, needs, and pain points. Synthesize insights and partner with Product Managers to translate them into product enhancements and roadmap priorities.
• Coordinate Across Functions: Work across Product, Engineering, Content, Data, Marketing, and business teams to manage dependencies, resolve operational challenges, and drive execution against shared priorities.
• Enable Organizational Change: Support change associated with new content capabilities, processes, and ways of working, helping teams successfully transition to new tools and workflows.
• Build Product Knowledge & Documentation: Maintain operating procedures, enablement materials, FAQs, release communications, playbooks, and other resources needed to support users and product teams.
• Drive Continuous Improvement: Identify opportunities to simplify workflows, automate manual processes, improve content quality and reuse, and increase the overall effectiveness of Content Management and DAM products.

Skills

Product operations

Stakeholder management

Analytical thinking

Written and verbal communication

Cross-functional collaboration

Change management

KPIs & reporting

User feedback synthesis

Education

Bachelor’s degree or equivalent

Tools

AEM Assets

Adobe Workfront

Veeva

Job description

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. We are driven by the belief that science and innovation can transform patients’ lives. At Genentech, you will have the opportunity to work in an environment that brings together science, technology, data, and human ingenuity to solve meaningful problems.

Who We Are

We are a team focused on transforming how content is created, managed, discovered, reused, and activated across the organization. We build and enable enterprise content capabilities that simplify the experience for our teams while improving the quality, consistency, governance, and scalability of content operations. Our Content Management and Digital Asset Management (DAM) products are foundational to this transformation. We work across Product, Technology, Marketing, Content, Data, and business teams to create connected experiences and modern ways of working that enable teams to get the right content to the right audiences more efficiently.

The Opportunity

The Senior Manager, Product Operations – Content Management & DAM will play a critical role in enabling the successful adoption, operation, and continuous improvement of enterprise Content Management and Digital Asset Management products. You will partner closely with Product Managers, business stakeholders, technology teams, content teams, and other cross-functional partners to translate product strategy into effective operational practices and scalable adoption. You will serve as a bridge between product strategy and execution—ensuring users are enabled, product operations run effectively, feedback is translated into actionable improvements, and the value of our Content Management and DAM capabilities is realized across the organization.

What You’ll Do

• Drive Product Enablement & Adoption: Develop and execute enablement strategies for Content Management and DAM products, including onboarding, training, communications, playbooks, office hours, and adoption programs.
• Establish Product Operations: Build and manage core product operating mechanisms, including intake and prioritization, roadmap coordination, release readiness, dependency tracking, issue management, stakeholder communications, and product performance reporting.
• Advance DAM & Content Management Practices: Partner with product and business teams to improve content lifecycle management, metadata, taxonomy, asset governance, search and discovery, content reuse, and publishing workflows.
• Drive Operational Excellence: Define scalable processes, governance, roles, and ways of working that enable Content Management and DAM capabilities to operate effectively across teams and markets.
• Lead Launch & Release Readiness: Coordinate stakeholder alignment, communications, training, documentation, change-impact assessment, launch readiness, and post-launch support for new capabilities and releases.
• Measure Adoption & Value: Establish KPIs and reporting mechanisms to measure product adoption, user engagement, content reuse, operational efficiency, user satisfaction, and business value. Use these insights to identify opportunities for improvement.
• Champion the Voice of the User: Build mechanisms to capture user feedback, needs, and pain points. Synthesize insights and partner with Product Managers to translate them into product enhancements and roadmap priorities.
• Coordinate Across Functions: Work across Product, Engineering, Content, Data, Marketing, and business teams to manage dependencies, resolve operational challenges, and drive execution against shared priorities.
• Enable Organizational Change: Support change associated with new content capabilities, processes, and ways of working, helping teams successfully transition to new tools and workflows.
• Build Product Knowledge & Documentation: Maintain operating procedures, enablement materials, FAQs, release communications, playbooks, and other resources needed to support users and product teams.
• Drive Continuous Improvement: Identify opportunities to simplify workflows, automate manual processes, improve content quality and reuse, and increase the overall effectiveness of Content Management and DAM products.

Who You Are

You are a product operations leader who enjoys working at the intersection of product strategy, technology, operations, and user experience. You are comfortable bringing structure to complex environments, connecting teams across organizational boundaries, and translating strategy into practical ways of working. You are equally comfortable working with Product Managers on product priorities, partnering with technical teams on dependencies, and engaging directly with business users to understand their needs and drive adoption.

Minimum Qualifications

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• 5+ years of relevant professional experience in product operations, digital product management, product enablement, content operations, digital asset management, content management, or related disciplines.
• Demonstrated experience supporting enterprise digital products through launch, adoption, and ongoing operations.
• Experience establishing product operating models, governance, intake and prioritization processes, KPIs, and scalable ways of working.
• Strong program and stakeholder management experience, with demonstrated ability to coordinate across Product, Technology, business, and operational teams.
• Experience developing and executing product enablement, training, communications, adoption, or organizational change programs.
• Strong analytical and problem-solving skills, with the ability to translate user feedback, product data, and operational insights into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to communicate complex topics effectively with both senior stakeholders and end users.
• Demonstrated ability to operate effectively in a complex, cross-functional environment while managing multiple priorities and dependencies.

Preferred Qualifications

• Experience with enterprise Digital Asset Management (DAM), Content Management Systems (CMS), or content supply chain platforms.
• Experience with platforms such as Adobe Experience Manager (AEM) Assets, Adobe Workfront, Veeva, or comparable enterprise content technologies.
• Strong understanding of metadata, taxonomy, content lifecycle management, asset governance, search and discovery, and content reuse.
• Experience defining or measuring product adoption, user engagement, operational efficiency, and business-value KPIs.
• Experience working with globally distributed teams and supporting enterprise products across multiple business units or markets.
• Experience identifying opportunities to leverage AI, automation, and emerging technologies to simplify content operations and improve user experiences.
• Experience in the pharmaceutical, biotechnology, healthcare, or another highly regulated industry is a plus.

Location

This position is based in South San Francisco, CA and relocation benefits are not available.

Salary

The expected salary range for this position based on the primary location of South San Francisco, CA is $137,900 - $256,100 USD Annual. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Who We Are

Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. The next step is yours.