Product Ops Lead: Content Management & DAM

The Digital Asset Management Consortium, Inc.; Los Angeles (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Genentech is seeking a Senior Manager, Product Operations – Content Management & DAM to drive enablement, adoption, and operational excellence for enterprise CMS and DAM capabilities in Los Angeles. You will partner with Product Managers, technology teams, and content teams to translate strategy into scalable practices and measurable value.

You will lead cross-functional initiatives, define governance, track KPIs, and ensure successful launches, post-launch support, and continuous improvement

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• 5+ years of relevant professional experience in product operations, digital product management, product enablement, content operations, digital asset management, content management, or related disciplines.
• Experience supporting enterprise digital products through launch, adoption, and ongoing operations.
• Experience establishing product operating models, governance, intake and prioritization processes, KPIs, and scalable ways of working.
• Strong program and stakeholder management experience, with demonstrated ability to coordinate across Product, Technology, business, and operational teams.
• Experience developing and executing product enablement, training, communications, adoption, or organizational change programs.
• Strong analytical and problem-solving skills, with the ability to translate user feedback, product data, and operational insights into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to communicate complex topics effectively with both senior stakeholders and end users.
• Demonstrated ability to operate effectively in a complex, cross-functional environment while managing multiple priorities and dependencies.

Responsibilities

• Drive Product Enablement & Adoption: develop onboarding, training, communications, playbooks, and adoption programs.
• Establish Product Operations: manage intake, roadmap coordination, release readiness, dependencies, issue management, stakeholder communications, and product performance reporting.
• Advance DAM & Content Management Practices: improve content lifecycle management, metadata, taxonomy, asset governance, search and discovery, content reuse, and publishing workflows.
• Drive Operational Excellence: define scalable processes, governance, roles, and ways of working across teams and markets.
• Lead Launch & Release Readiness: coordinate stakeholder alignment, communications, training, documentation, change-impact assessment, launch readiness, and post-launch support.
• Measure Adoption & Value: establish KPIs and reporting to measure product adoption, user engagement, content reuse, operational efficiency, user satisfaction, and business value.
• Champion the Voice of the User: build mechanisms to capture user feedback and translate insights into roadmap priorities.
• Coordinate Across Functions: work across Product, Engineering, Content, Data, Marketing, and business teams to manage dependencies and drive execution.
• Enable Organizational Change: support change associated with new content capabilities, processes, and workflows.
• Build Product Knowledge & Documentation: maintain operating procedures, enablement materials, FAQs, release communications, playbooks.
• Drive Continuous Improvement: identify opportunities to simplify workflows and improve content quality and reuse.

Skills

Product operations

Stakeholder management

Cross-functional collaboration

Analytics

Communication

Digital asset management

Education

Bachelor’s degree or equivalent

Tools

DAM platforms

CMS platforms

Job description

Genentech is seeking a Senior Manager, Product Operations – Content Management & DAM to drive enablement, adoption, and operational excellence for enterprise CMS and DAM capabilities in Los Angeles. You will partner with Product Managers, technology teams, and content teams to translate strategy into scalable practices and measurable value.

You will lead cross-functional initiatives, define governance, track KPIs, and ensure successful launches, post-launch support, and continuous improvement