Senior Product Marketing Strategist, Enterprise AI Analytics

Improvado; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote-first environment

PTO and holidays

Professional development reimbursement

Job summary

Improvado is seeking a senior product marketing leader to align positioning and messaging for a marketing data analytics platform used by enterprise brands and agencies. You will shape the core narrative across ICPs and personas.

Own competitive intelligence and win/loss programs, create battlecards and enablement assets, and partner with Sales on RFPs, security reviews, and product launches. You will work closely with GTM teams to drive adoption and revenue.

Qualifications

• 4 to 8 years in product marketing or related roles with data product exposure.
• Experience writing clear, evidence-based messaging for skeptical buyers.
• B2B SaaS marketing experience targeting marketing/data buyers.

Responsibilities

• Own positioning and messaging across ICPs and personas.
• Lead competitive intelligence and win/loss initiatives with quarterly readouts.
• Own sales enablement, including core pitch, demos, and objections framework.
• Collaborate on analyst relations and market narratives for Gartner/Forrester.

Skills

Product marketing

B2B SaaS

Marketing analytics

Sales enablement

Competitive intelligence

Technical writing

Tools

SQL

dbt

BI tools

Job description

Improvado is seeking a senior product marketing leader to align positioning and messaging for a marketing data analytics platform used by enterprise brands and agencies. You will shape the core narrative across ICPs and personas.

Own competitive intelligence and win/loss programs, create battlecards and enablement assets, and partner with Sales on RFPs, security reviews, and product launches. You will work closely with GTM teams to drive adoption and revenue.