Senior Product Marketing Manager — AI-Driven Enterprise Growth

CB Insights

New York (NY)

Hybrid

USD 122,000 - 155,000

Full time

4 days ago

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Job summary

CB Insights is seeking a Senior Manager of Product Marketing to define positioning, messaging, and go-to-market strategies for our intelligence platform used by leading enterprises. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, and requires talking to customers to translate needs into differentiated value.

You will own messaging, launches, adoption programs, and competitive intelligence, while partnering with Sales Enablement and Product to drive

Qualifications

5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers.
Experience marketing products used for strategic decision‑making, deal‑making, research, or other high‑value enterprise workflows is a strong plus.
Strong experience owning product messaging, positioning, launches, and adoption programs.
Excellent writer and communicator who can translate complex ideas into clear messaging.

Responsibilities

Develop deep expertise in core buyers and their workflows.
Engage with customers, prospects, and sales to understand needs and buying criteria.
Translate insights into guidance for Product, Sales, and Marketing.
Own product messaging, value propositions, and use cases.