Global Confluent Event Strategist

IBM; San Francisco (CA); In loco; USD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

IBM is seeking a Client Experience Marketing Event Strategist to own the Confluent event portfolio and drive growth through strategically designed, measurable event programs. You will partner with Marketing, Sales, Product, Ecosystem, and Communications to align investments with business priorities and improve outcomes.

You will lead end-to-end event planning, portfolio governance, and partnerships, crafting experiences that connect audiences to IBM’s innovation and scale across markets and

Competenze

• Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience.
• Significant experience in event marketing, experiential marketing, integrated marketing, or related disciplines.
• Demonstrated success developing and leading global event strategies for complex technology organizations.
• Experience working with executive stakeholders and influencing decisions across multiple functions and geographies.
• Strong understanding of audience engagement, demand generation, pipeline development, and customer experience strategy.
• Proven ability to manage large-scale event portfolios, budgets, agencies, and strategic partnerships.
• Strong analytical skills with the ability to translate performance data into business recommendations.
• Exceptional communication, presentation, leadership, and stakeholder management skills.

Mansioni

• Define and lead the global event strategy for the Confluent business within IBM.
• Develop and manage an annual strategic portfolio.
• Partner with senior stakeholders across Marketing, Sales, Product, and Ecosystem to set priorities and measures.
• Design audience-first event experiences engaging clients, prospects, developers, and partners.

Conoscenze

Event marketing

Strategic planning

Stakeholder management

Analytics

Communication

Budget management

Leadership

Global experience

Formazione

Bachelor's degree in marketing

Strumenti

RainFocus

Captello

Adobe Workfront

Adobe Marketo

Descrizione del lavoro

IBM is seeking a Client Experience Marketing Event Strategist to own the Confluent event portfolio and drive growth through strategically designed, measurable event programs. You will partner with Marketing, Sales, Product, Ecosystem, and Communications to align investments with business priorities and improve outcomes.

You will lead end-to-end event planning, portfolio governance, and partnerships, crafting experiences that connect audiences to IBM’s innovation and scale across markets and