Global Confluent Event Strategist

IBM; Raleigh (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM seeks a Client Experience Marketing Event Strategist to drive growth by delivering exceptional attendee experiences and aligning events with strategic priorities. You will partner across Marketing, Sales, Product, Ecosystem, and Communications to implement a cohesive event portfolio that builds pipeline and strengthens brand.

With a Master’s degree and strong global experience, you will lead cross-geography teams, optimize budgets, and leverage data-driven insights to continually raise

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field.
• Significant experience in event marketing and integrated marketing.
• Proven success leading global event strategies for complex technology organizations.
• Experience working with executive stakeholders across multiple functions and geographies.
• Strong understanding of audience engagement, demand generation, pipeline development.
• Ability to manage large-scale event portfolios, budgets, agencies, and partnerships.
• Strong analytical, communication, leadership, and stakeholder-management skills.
• Experience with enterprise software, cloud, AI, data, or platform technologies.

Responsibilities

• Define and lead the global event strategy for the Confluent business within IBM.
• Develop and manage an annual strategic portfolio.
• Partner with senior stakeholders to establish event priorities, success measures, and activation plans.
• Design audience-first event experiences that engage clients, prospects, developers, partners, and execs.
• Ensure event programs contribute to measurable outcomes including pipeline and brand awareness.
• Lead portfolio planning, governance, budget strategy, and vendor relationships.
• Use data and market insights to optimize investments and program effectiveness.
• Drive innovation and post-event performance through analytics and improvements.

Skills

Stakeholder management

Executive engagement

Analytical skills

Communication

Leadership

Event marketing

Go-to-market

Portfolio management

Education

Bachelor's degree in Marketing/Business

Master's Degree

Tools

RainFocus

Captello

Adobe Workfront

Adobe Marketo

Job description

IBM seeks a Client Experience Marketing Event Strategist to drive growth by delivering exceptional attendee experiences and aligning events with strategic priorities. You will partner across Marketing, Sales, Product, Ecosystem, and Communications to implement a cohesive event portfolio that builds pipeline and strengthens brand.

With a Master’s degree and strong global experience, you will lead cross-geography teams, optimize budgets, and leverage data-driven insights to continually raise