Confluent Staff Product Marketer

IBM; Raleigh (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

IBM is seeking a seasoned Product Marketer to harness deep client knowledge and market insights to shape product direction, messaging, and go-to-market strategies. You will work across marketing, product, and sales to translate customer insights into compelling stories and measurable business outcomes.

You will drive data-driven plans, collaborate with cross-functional teams, and elevate brand credibility through thought leadership and market proof points.

Qualifications

• Deep client knowledge, market and product orientation, and competitive insights inform market requirements and differentiated messaging.
• Crafting and delivering compelling stories to drive product, services, and solution consideration and adoption, leveraging client success stories and analyst insights.
• Leading data-driven strategies and outcome-focused marketing plans to accelerate growth with strong go-to-market execution.

Responsibilities

• Craft compelling stories that drive product and solution consideration using client success stories and market proof points.
• Define market requirements enabling differentiated positioning and messaging through deep client and market insights.
• Lead data-driven GTM strategies and marketing plans to accelerate growth.
• Collaborate across marketing, product, design, and sales to align strategies and deliver measurable business outcomes.
• Elevate credibility through strong messaging and strategic thought leadership.

Skills

Deep client knowledge

Messaging & positioning

Go-to-market

Cross-functional leadership

Market analysis

Data-driven strategy

Thought leadership

Market trend analysis

Job description

Introduction

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

Your Role And Responsibilities

As a seasoned Product Marketer, you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

Your Primary Responsibilities Will Include

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Required Technical And Professional Expertise

• Deep Client Knowledge: Proven ability to leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements that enable differentiated positioning and messaging.
• Messaging & Positioning Expertise: Experience with crafting and delivering compelling stories that drive product, services, and solution consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate credibility.
• Go-to-Market Expertise: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Cross-Functional Leadership: Experience in collaborating across multiple functions, including marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Market Analysis: Ability to analyze market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.

Preferred Technical And Professional Experience

• Market Trend Analysis: Deep expertise in analyzing market trends, competitor activity, and client needs to inform product, build decisions and define market requirements that drive business growth.
• Thought-Leadership Development: Experience with leveraging thought-leadership, market proof points, and analyst insights to elevate credibility and drive product, services, and solution consideration and adoption.
• Data-Driven Strategy: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.